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Introduction to Interpretive Videoanalysis of Social Situations

Hubert Knoblauch, René Tuma and Bernt Schnettler

This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process. The book also offers a perspective on the theoretical embedding of videography in the interpretive approaches to social research. It comes equipped with detailed, user-friendly aids, including suggestions for further reading, technical pointers, and case studies. The book will be particularly useful for social researchers interested in the collection and analysis of video data on natural interactions and in sociological ethnography.


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7 Options for Presentation of Findings


For presentation of the results of studies based on videographic data, there are substantial challenges. That has to do with the limitations of classic academic forms of publication. This chapter deals with the various alternatives for presenting the findings of research based on video analysis, discusses the problems that arise in the process, and includes examples that demonstrate several possible solutions. The specific features of video data require more than just a rethinking of the methods used to evaluate such data. Especially with regard to appro- priate presentation of the findings, great difficulties arise. In the previous part of this volume, we outlined various methods for transcribing interac- tions on the basis of video data: They range from simple rough transcripts to highly detailed annotations of individual movements and their connota- tions. These transcripts, in addition to freeze-frame clips, are fragments of videographic material that can be worked into texts in a very limited form. In this chapter, problems related to publication will be discussed sepa- rately, because studies based on video data are more troublesome in this regard. That essentially has to do with the need to communicate audiovis- ual material in textual form. In addition, to date there are no fixed con- ventions of presentation for video analysis. Thus, researchers must con- front the task of either submitting to the prevailing constraints on publica- tion in each case, or looking for creative new solutions. In the case of the- ses or dissertations for an academic degree, as well...

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