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Rhetoric, Knowledge and the Public Sphere


Edited By Agnieszka Kampka and Katarzyna Molek-Kozakowska

Public deliberation depends on how skillful communicators are in establishing their version of what is known to be publicly acceptable. This volume provides rhetorical analyses of institutional websites, political speeches, scientific presentations, journalistic accounts or visual entertainment. It shows the significance of rhetorical construction of knowledge in the public sphere. It addresses the issues of citizenship and social participation, media agendas, surveillance and verbal or visual manipulation. It offers rhetorical critiques of current trends in specialist communication and of devices used when contested interests or ideologies are presented.
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Martijn Wackers, Jaap de Jong and Bas Andeweg - Structure strategies for a memorable speech: the use of rhetorical retention techniques by scholars and politicians


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Martijn Wackers

Delft University of Technology

Jaap de Jong

Leiden University

Bas Andeweg

Delft University of Technology

Structure strategies for a memorable speech: the use of rhetorical retention techniques by scholars and politicians

1. Introduction

If Aristotle would have been able to travel to the 21st century and observe rhetorical practices, he would see some similarities with his day and age: people still try to inform and persuade each other in many different situations, often using a speech or presentation as a vehicle in doing so. He would probably also be struck by differences. Access to presentations and speeches is not confined to those present at the actual event anymore, but presentations are often almost instantly available to many people around the world. For example, TED talks, intended to make knowledge and ideas widely accessible, are among the most viewed online videos. Scholars perform in online courses and travel around the world as speaking professionals to exchange their research with peers at conferences, using electronic media to support their stories. And although parliamentary speeches seemingly correspond to their counterparts in Aristotle’s lifetime, they too are subject to almost immediate media coverage. This situation makes politicians professional speakers, as public speaking is an important part of their daily jobs.

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