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Contextual Approaches in Communication

Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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Differences Between Male and Female Brains and Their Influences on Effective Behaviours in Organisations


Abstract Human interaction is present in all parts of life. Every communication has its purpose which is formed with communication and interaction in organisations and society. Human beings form the foundation of organisations. By forming and providing the continuity of an organisation, humans form the basics of all institutions. The success in organisations is achieved by managers and workers. It has been confirmed that there is an increase in workers’ performance and their respect towards their superiors as the care and interest towards the workers by the administration increases. It’s indicated that successful communication skills play a big role in organisational achievements. The key to organisational achievement lies in effective and positive communication. Our personality, behaviour, emotions, and thoughts are directly controlled by our brains. One must keep in mind that cultural, historical, and biological structures form unity. Althouh female and male brains are different, we mustn’t ignore the fact that female brains can imbody some male characteristics and vice versa.

Keywords: Organisations, effective communication, behaviours, male and female brains.

1. Introduction

We spend most of our time at work. In my opinion, to be able to work efficiently, we should be aware of two facts. Firstly, we should follow eight basic disciplines to have healthy communication at work. Secondly, the differences are between male and female brain structures. In organisations that have both male and female personnel, there is a kind of richness which is a path to success.

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