Show Less
Restricted access

The Social Side of Tourism: The Interface between Tourism, Society, and the Environment

Answers to Global Questions from the International Competence Network of Tourism Research and Education (ICNT)


Edited By Michael Lück, Jan Velvin and Bernd Eisenstein

The International Competence Network of Tourism Research and Education (ICNT) covers various areas of research. ICNT’s third book offers insights of tourism experts with a wide range of interest and expertise on the way tourism is understood and worked in different countries around the world. The volume analyses the interface between the social, the natural, and the economic environments and focuses on an increase of competitive advantages and local value creation. This includes the social and cultural perspectives of host communities and tourists.
Show Summary Details
Restricted access

On theme marketing of tourism organisations: “Destination Brand” – analysis of the theme competence of German holiday destinations (Köchling, Eisenstein, Koch)


| 175 →

Anne Köchling, Bernd Eisenstein and Alexander Koch

On Theme Marketing of Tourism Organisations: “Destination Brand” – Analysis of the Theme Competence of German Holiday Destinations

1. Introduction

As part of strategic marketing, the majority of German tourism organisations focus on touristic themes or types of holiday (theme marketing). Against this background, an independent study was carried out to determine theme competence from the point of view of the German population. This study, “Destination Brand – Theme competence of German holiday destinations”, ascertained theme competence for holiday destinations in German domestic tourism on an almost nationwide scale for the first time.1 It was carried out primarily in October 2010 and repeated three years later with the same methodology in order to obtain a time comparison.

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.