International Perspectives on Theories and Practices of Multimodal Analysis
Edited By Janina Wildfeuer
On the Use of Different Modalities in Political Communication: Evidence from German Election Manifestos
Political communication is largely multimodal in character. The media that citizens use most widely to inform themselves about political matters – television, media-owned websites, even print newspapers – use a combination of text and images or of text, moving images, spoken language, and sound. The same applies to social media platforms such as Facebook and Twitter which feature some political information often in the form of (short) written texts plus images or links to (multimodal) websites. Similarly, the communication that emanates from political actors directly combines different modalities – think about party or candidate websites and social media feeds, printed materials such as leaflets and posters or televised public appearances and speeches, particularly on the campaign trail.
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