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Building Bridges for Multimodal Research

International Perspectives on Theories and Practices of Multimodal Analysis


Edited By Janina Wildfeuer

While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
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An Experimental Approach to Multimodality: How Musical and Architectural Styles Interact in Aesthetic Perception


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Martin Siefkes & Emanuele Arielli

An Experimental Approach to Multimodality:How Musical and Architectural Styles Interact in Aesthetic Perception1

1 Introduction

Multimodality is a rapidly growing field in linguistics and semiotics, and empirical research on interactions between modes forms an integral part of this field. However, research on the interplay of perceptual modes also has a long-standing history in cognitive psychology where it is often investigated with experimental methods. Both traditions come together in experimental aesthetics, an interdisciplinary research field dating back to the beginnings of modern psychology in the 19th century that has recently seen a revival (as witnessed, for example, by the founding of the Max Planck Institute for Empirical Aesthetics in Frankfurt am Main in 2013). Some differences in terminology exist and should be noted: whereas in linguistic multimodality research, the terms intermodality and intersemiosis are frequently used (cf. Wildfeuer 2012), psychological studies often speak of crossmodal interactions (cf., e.g., Vines et al. 2006).

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