The investigation of metaphor and metonymy has been a hallmark of Cognitive Linguistics ever since the early days of this approach to language. The study of these phenomena certainly is among the most productive fields of cognitive-linguistic research both in theoretical respects and as regards the impressive body of studies that it has engendered. Arguably, it is the most influential one in terms of its wide recognition outside the cognitive-linguistic community, with its considerable impact on mainstream linguistics and across the various sciences and domains.
Over the last three decades, several more or less distinct strands have emerged in the cognitive-linguistic study of metaphor and metonymy. One strand focuses on the role of these two phenomena in the human conceptual system, continuing along the lines of and elaborating on the original Lakoff & Johnson (1980) framework. The familiar key notion of this strand is ‘conceptual metaphor/metonymy’. Other cognitive linguists locate and investigate metaphor and metonymy primarily at the level of discourse. The study of “discourse metaphors”, a term advanced in Zinken, Hellsten & Nerlich (2008) and Musolff & Zinken (2009), highlights, inter alia, the discursive development and discourse history of specific metaphors. The third strand takes a narrower, micro-level understanding of “discourse” as its starting point and analyses metaphors and metonymies, first and foremost, as local phenomena in a specific genre, text production or talk exchange (e.g., Cameron & Maslen 2010; Semino 2008). Another recent focus is the study of multimodal metaphors (e.g., Forceville & Urios-Aparisi...