Introduction to Interpretive Videoanalysis of Social Situations
This chapter addresses the production of video data in field research and the subsequent handling of these data. In this process, special attention is given to the ethnography. Video analysis is embedded in the methodological framework of ‘focused ethnography’. In this context, we will address legal and ethical implications as well; in addition, technical problems of recording with the camera are discussed and illustrated by using several examples. Before turning to the topic of transcription in the next chapter, we will present here the necessary preliminary steps in sampling and data processing.
Videography—which is both the core and the title of this book—is a method that we use as researchers to examine the reciprocal action, based on communication—the interaction—of actors in different situations. Here, as demonstrated in the section on the development and history of audiovisual analyses (see Chapter 2 above), we look back on a broad tradition of analyses in behavioral science or even of analyses of rituals in cultures that are more or less strange to us. The central feature of videography, in contrast to other methods dealing with visual data, is its focus on interaction rather than, for example, on media products and their effects (the difference was explained in Chapters 3 and 4).
Videography denotes the linking of ethnographic fieldwork with analyses of video recordings of “natural” interactions. In this chapter, before taking a closer look at the evaluation of the data acquired in videography,...
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