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From Conceptual Metaphor Theory to Cognitive Ethnolinguistics

Patterns of Imagery in Language


Edited By Marek Kuźniak, Agnieszka Libura and Michał Szawerna

The origins of this volume lie in the international conference Cognitive Linguistics in the Year 2012, convened by the Polish Cognitive Linguistics Association. The proceedings of the conference revolved around three major thematic areas: metaphorical and metonymic underpinnings of meaning in language and beyond, prototypical and gradual phenomena pertaining to linguistic categorization across the lexicogrammatical continuum, and the need for advancing theoretical tools. These recurring themes are reflected in the three-part structure of this volume, with contributions from nearly two dozen researchers exploring a broad array of linguistic as well as non-linguistic data.
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The role of textual value-triggering snapshots in valuation


Tomasz Włodarski University of Wrocław


The paper falls within the scope of cognitive axiological studies on text, genre and discourse and it consists of two parts. The main goal of the first part is to address Krzeszowski’s (1997) two-dimensional schematic representation of the domain of values and to justify the representation of the axiological domain as three-dimensional. In such a three-dimensional domain of values, besides the hierarchy of values and the scale of their axiological charge, the subjective/ inter-subjective validity of values occurs as a third dimension of valuation. The second part of the paper proposes the composite term textual value-triggering snapshot and exemplifies this term with textual structures to which it may refer, and, by clarifying the axiological potential of such textual snapshots, illustrates the significance of axiological paradigms and thus the subjective/intersubjective salience of values/valuation for recognizing and carrying out valuations.

Keywords: axiological domain, axiological clash, value, valuation, value-triggering snapshot

1. Key notions in axiological semantic discourse analysis

The notion that needs to be thoroughly defined before conducting any axiological analysis of linguistic and textual phenomena is the axiological domain, which is also referred to as the domain of values (Krzeszowski 1997). The domain of values can be regarded as one of the most basic cognitive domains grounded in the human experience of reality, whatever its ontological status is. Krzeszowski (1997: 64) explains that this domain draws upon two co-ordinates: the vertical scale...

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