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Chinese Culture in a Cross-Cultural Comparison


Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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An Examination of Value Changes in Contemporary China through Literature and Media Products


By Mei Zhong

Mei Zhong notes that the People’s Republic of China has been undergoing considerable economic change which is also reflected in social changes that are mirrored in literature and cultural products. This is particularly noticeable in TV dramas. Many of these changes in society and culture have led to value shifts among the Chinese people, the author argues.

Zhong points out that values are a strong indicator of ethical codes in a culture. Once values are established, they provide behavioral guidelines for individuals in that culture. Past research has identified China as being traditionally high context and collectivistic with a large power distance and a long-term life orientation.

Since China underwent considerable economic changes, Zhong wanted to know if those changes also resulted in possible cultural change. And if these are signs of change, what kind of changes are they and how are they represented in cultural products. For example, are there changes in values toward material life, changes in spiritual life, and changes in communication? The Chinese television drama Year after Year ran for twenty years. Zhong analyzed this series along with other TV series, movies, and texts in print literature in an effort to provide an answer to these questions.

Traditionally, Chinese culture looked down upon business people, Zhong notes. With the advent of economic change in the late 1970s and 1980s, though, China underwent large scale economic reforms. This led to many people leaving their...

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