Circularity, pluralistic values and communicative co-operation are of special importance to reach the goal of sustainability. In this book the authors argue that a new economics must be based upon an organic world view where economy, nature and culture are interconnected. The economic challenges of tomorrow will only to a limited extent lend themselves to being managed by the neoclassical and mainstream economic paradigm. It is necessary to make changes on both structural and individual levels and to modify individual habits and values concerning consumption and lifestyle. Each chapter in the book is illustrated with practical examples written by practitioners and academics and is built upon a progressive Scandinavian experience.