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Introduction to Business Communication


Michael B. Hinner

This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships – whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and intercultural communication that have direct relevance to the world of business.
Contents: Michael B. Hinner: General Introduction: Can Quality Communication Improve Business Relationships? – Arthur B. VanGundy: «Structuring the Fuzz»: The Design of Ideation for New Product Ideas – Arthur B. VanGundy: Overcoming Productivity Losses in Brainstorming and Brainwriting Groups – Charles R. Berger: Planning Theory and Strategic Communication: Achieving Goals Through Communicative Action – Klaus Krippendorff: Monologue, Dialogue, and Ecological Narrative – Gert Jan Hostede: A Bridge Requires a Gap – Myron W. Lustig/Jolene Koester: Cultural Patterns and Intercultural Communication – Larry A. Samovar/Richard E. Porter: Understanding Intercultural Communication: An Introduction and Overview – Debbie D. DuFrene/Carol M. Lehman: The Pursuit of Unity in Diversity: Overcoming Challenges in Intercultural Communication – Judith N. Martin/Rita Wuebbeler: Contributions to International Business Practices – Edwin R. McDaniel: Culture and Communication in Japanese Organizations – Geert Hofstede: The Universal and the Specific in 21st Century Management – Marieke De Mooij: Convergence and Divergence in Consumer Behaviour: Implications for Global Advertising – Felipe Korzenny/Betty Ann Korzenny: A Psycho-Socio-Cultural Approach to Hispanic Market Research in the United States – Felipe Korzenny: To Translate Or Not to Translate, That is the Nagging Problem! – Olaf Werder: Culture and Corporate Communication: The Influence of Values on Media Perceptions and Reporting Styles of Coca-Cola’s Reaction to the 1999 Poison Crisis in Europa – Young Yun Kim: Adapting to an Unfamiliar Culture. An Interdisciplinary Overview – William B. Gudykunst: Theories of Intercultural Communication.