Show Less
Restricted access


News, Social Media, Audiences, and Civic Community


Donald L. Shaw, Milad Minooie, Deb Aikat and Chris J. Vargo

Agendamelding: News, Social Media, Audiences, and Civic Community builds on the premise that people construct civic community from the information that they seek—as well as the information that seeks them—to trace the processes by which we mix, or meld, agendas from various sources into a coherent picture of the civic community in which we live. Using the presidential elections of 2008, 2012, and 2016, this book tests a formula that allows us to predict how potential voters lean towards communities in which they feel comfortable—for example, Republican, Democratic, or Independent. These analyses take into account differences in the use of traditional news media vs. social media among media consumers, as well as varying levels of press freedom across national populations.

List of Illustrations – List of Tables – Foreword by David H. Weaver and Maxwell E. McCombs – Preface – Acknowledgments – Living in Melded Community – Agenda Setting – Agendamelding – From Media Agenda Setting to Audience Agendamelding in the 2016 Presidential Election – Barack Obama vs. Mitt Romney: Agendamelding in the 2012 Presidential Election – Agendamelding in the 2008 and Earlier Presidential Elections – Civic Values, Agendamelding, and Democracy in the World – Testing Agendamelding in Iran: Alternative Communities in a Country Where the State Controls the Media – The Future of Agendamelding – Glossary – Appendix A: List of Twitter Accounts of Conservative, Liberal, and Traditional Media Sources – Index.