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Business Discourse

Texts and Contexts


Anna Trosborg and Poul Erik Flyvholm Jørgensen

Contents: Anna Trosborg/Poul Erik Flyvholm Jørgensen: Introduction – Vijay K. Bhatia: Genres in Business Contexts – Poul Erik Flyvholm Jørgensen: Constructing Business Messages: From Context to Message Production – Karin Sode: Relevance and Coherence in Decision-Making Meetings – Britt-Louise Gunnarsson: The Organization of Enterprise Discourse – Maria Isaksson: Ethos and Pathos Representations in Mission Statements: Identifying Virtues and Emotions in an Emerging Business Genre – Celina Frade: Asymmetries in the Negotiation of International Contracts in Brazil – Akiko Okamura: What Do You Call Your Colleagues? Address-Forms in Cross-Cultural Communication – Anna Trosborg/Philip Shaw: Acquiring Prescriptive Business Pragmatics: The Case of Customer Complaints Handling – Philip Shaw/Ofelia A. Palermo/Paul Gillaerts/J. Piet Verckens/Midori Shinohara/Everett Jacobs: Prescriptive Business Pragmatics: How Valid Is It across Cultures?