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Virtual Communication

The Impact of the New Informational and Communicational Technologies in Contemporary Educational Space

Ileana Rotaru

This book presents an empirical approach to virtual communication. Based on the socio-cultural arguments of the postmodern paradigm, it demonstrates the necessity of analyzing the media pedagogy concept, both epistemologically and praxiologically. The concept of media competency is made operational by creating a system of communicational and informational competencies specific to the teaching personnel. To this end, the Mixed Standard Rating Scale is elaborated to rate and assess the media competencies of the secondary education teaching personnel. We have also proposed long life training programmes in the field of media pedagogy. These might be the answers identified against the challenges of virtuality as a mediatic and informational pressure.
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Chapter I: Postmodernism and Virtual Communication


The postmodernist movement raised a series of debates and issues even from its beginning in the ‘970s, significantly manifest in different social domains (literature, music, arts, theatre, cinema, architecture, philosophy, sociology and geography).

One of the major difficulties met with when analysing postmodernism was to define this concept, which, though it became common, is rather ambiguously circumscribed. The outstanding magnitude that postmodernism knew in the above-mentioned social domains led to internal definitions, to a common meaning used within each of these.

To point out some particularities of the meanings of the concept postmodernism, Mike Featherstone (1988, 197) analyses them comparatively within the family of words. Therefore, his argument is, for example, that the prefix post in relation with modern unequivocally signifies something that happens after, a fracture. The term postmodern implies a negation of modern, taking a distance from it, abandoning it. Consequently, speaking about postmodernism is to suggest a downthrow of modernity, which implies a new social order with different organising principles. Douglas Kellner, in a series of writings (1988, 1991) dedicated to postmodernism detects, in Jean-François Lyotard’s and Jean Baudrillard’s writings, aspects belonging to postmodernism, to a movement towards a post-industrial epoch. Lyotard (1984/2003) speaks about a postmodern society as a prerequisite of a movement of the post-industrial order. Within this context, he is preoccupied with the effects of “computerising society” on knowledge and it argues that the loss of meaning in postmodernity should not be cried over because we witness a reordering...

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