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Mediatization of Public Services

How Organizations Adapt to News Media

by Thomas Schillemans (Author)
©2012 Monographs 178 Pages

Summary

Public services are increasingly delivered by organizations operating at arms’ length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that «from day one, how to get it through the media is on your mind». This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of inside stories from the daily encounters between media and public service providers.

Details

Pages
178
Publication Year
2012
ISBN (PDF)
9783653025613
ISBN (Softcover)
9783631637302
DOI
10.3726/978-3-653-02561-3
Language
English
Publication date
2012 (November)
Keywords
public services: governance media influence mediatization media pressure Public service providers
Published
Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2012. 178 pp., 6 tables, 7 graphs

Biographical notes

Thomas Schillemans (Author)

Thomas Schillemans is assistant professor in public administration at the Utrecht School of Governance at Utrecht University (Netherlands). His research focuses on how public service providers interact with their political and societal environments: politicians, bureaucrats, clients and the media.

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Title: Mediatization of Public Services