Shopper Behavior at the Point of Purchase

Table Of Contents

• Cover
• Title
• Copyright
• About the author
• About the book
• This eBook can be cited
• Preface
• Table of Contents
• List of Abbreviations
• List of Figures
• List of Tables
• 1 Introduction
• 1.1 Motivation and Relevance of the Topic
• 1.2 Research Goals and Structure of the Dissertation
• 2 Main Effects of In-Store and Out-of-Store Factors on Attention and Evaluation at the Point of Purchase
• 2.1 Introduction
• 2.2 Background of the Study
• 2.3 The Conceptual Framework
• 2.3.1 In-Store Factors and their Influence on Attention and Evaluation
• 2.3.2 Out-of-Store Factors and their Influence on Attention and Evaluation
• 2.3.3 The Organism and Response Stages: Attention and Evaluation at the POP
• 2.4 Eye-Tracking Experiment
• 2.4.1 Measuring Visual Attention with Eye Tracking
• 2.4.2 Design
• 2.4.3 Process
• 2.4.4 Sample
• 2.4.5 Product Category
• 2.4.6 Measurement of Independent Variables
• 2.5 Results
• 2.5.1 Hypothesis Testing through Regression Analysis
• 2.5.2 Mediation Analysis
• 2.6 Discussion
• 2.6.1 Implications for Research
• 2.6.2 Implications for Management
• 2.6.3 Limitations and Need for Further Research
• 3 The Impact of In- and Out-of-Store Factors’ Interaction and Moderation Effects on Attention and Evaluation
• 3.1 Introduction
• 3.2 Framework and Variables
• 3.2.1 S-O-R Paradigm as Overarching Framework
• 3.2.2 Main Effects of In-Store and Out-of-Store Factors on Attention and Evaluation
• 3.2.3 Moderators versus Interactions – a Working Definition
• 3.2.4 Interactions between In-Store and Out-of-Store Factors and their Effects on Attention and Evaluation
• 3.2.5 Moderating Role of Gender, Age, Brand Shopper, and Reflective Shopper regarding In-Store and Out-of-Store Factors‘ Effects on Attention and Evaluation
• 3.2.6 Operationalization of Attention and Evaluation at the POP
• 3.3 Eye-Tracking Experiment
• 3.3.1 Design
• 3.3.2 Sample
• 3.3.3 Process
• 3.3.4 Measurement of Independent and Moderating Variables
• 3.4 Results
• 3.4.1 Regression Analysis – Approach
• 3.4.2 Regression Analysis Results – Interaction Effects between Focal In-Store and Out-of-Store Factors
• 3.4.3 Regression Analysis Results – Moderating Role of Gender, Age, Brand Shopper, and Reflective Shopper
• 3.4.4 Regression Analysis Results – Conclusion
• 3.5 Discussion
• 3.5.1 Implications for Research
• 3.5.2 Implications for Practice
• 3.5.3 Limitations and Need for Further Research
• 4 Degree of Attention at the Point of Purchase and Likelihood to Choose Favorite Brand
• 4.1 Introduction
• 4.2 Theory
• 4.3 Methodology
• 4.4 Results and Discussion
• 4.5 Limitations and Need for Further Research
• 5 Determinants of Choice Satisfaction in a High-Involvement Product Choice
• 5.1 Introduction
• 5.2 Theoretical Background
• 5.2.1 Choice Satisfaction
• 5.2.2 Antecedents of Choice Satisfaction
• 5.3 Experiment
• 5.3.1 Design
• 5.3.2 Sample
• 5.3.3 Product category
• 5.3.4 Process
• 5.3.5 Measurement of Dependent and Independent Variables
• 5.4 Results
• 5.4.1 Methodology and Measurement
• 5.4.2 Model Fit
• 5.4.3 Parameter Estimates: Presentation and Discussion
• 5.4.4 Conclusion
• 5.5 Limitations and Need for Further Research
• 6 Concluding Thoughts
• Appendix
• A.1. Items for Constructs of Chapter 5
• A.2. Means of Items of Chapter 5
• A.3. Correlations of Items of Chapter 5
• References