Storytelling in all Aspects

by Seda Mengü (Volume editor) Pinar Aslan (Volume editor) Derya Gül Ünlü (Volume editor)
©2017 Edited Collection 96 Pages


The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.

Table Of Contents

  • Cover
  • Title
  • Copyright
  • About the author(s)/editor(s)
  • About the book
  • This eBook can be cited
  • Content
  • Social Networks as a Space for “Open Diary” (Alev Aslan)
  • Storytelling and Global Advertising (Pınar Aslan)
  • Reviewing the Storytelling of the Roles of Women in Advertisements in the Context of Gender (Derya Gül Ünlü)
  • Corporate Storytelling (Fatih Özkoyuncu)
  • Storytelling in Scope of Public Relations’ Media Relations Function (Deniz Akbulut)
  • Storytelling on Corporate Social Responsibility through Social Media (Ezel Türk)
  • ‘Storytelling’ in the Construction of Political Power: The Turkish Example of Generating a Political Image for Leaders (Oğuz Göksu / Ceyda Birol)
  • About the Authors

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Alev Aslan

Social Networks as a Space for “Open Diary”

Abstract: In this text, the concept of digital storytelling that has appeared thanks to technological advancements was handled in terms of social networks. It is asserted that, with reference to the fact that social network users share about their daily lives via images, sound and text, each of these networks is usually an “open diary1”. When the concept of “open diary” was described, how common people, internet celebrities, and celebrities used social networks was tried to be determined.

Keywords: “open diary”, social network, storytelling


While storytelling used to be performed only orally, later it was conducted in the written form. Technological advancements have enabled stories to be maintained via all kinds of known communication media such as projectors, cinema, television, and now, a computer screen.

In the present day, stories can exist digitally thanks to new communication technologies that appeared due to technological progress and can be shared with almost the whole world via social media. It can be said that social networks, such as Instagram and Flicker, usually create an opportunity for their users to tell their stories via certain tools they provide (photographs, videos, voice and text). Social networks are defined as “A dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.,” in the Oxford English Dictionary. In this sense, it can be said that common people, internet celebrities, and celebrities share something with their followers. Part of the shared information are various stories about themselves or others. ← 7 | 8 →

As it is known, stories are events that are experienced in its simplest definition. It would not be wrong to say that some part of visual, audial, or textual sharings of users via social networks can be defined as above. It can be said that users usually keep “open diaries” by sharing her/his own life day by day, presenting sections from others’ lives, keeping open diaries for their children on social networks (visual or written). Diary is known as a literary genre where a person writes and tells about significant occasions and her/his observations, impressions, emotions, opinions and dreams by specifying the exact date. This study asserts that some of the social networks are “open diaries” because people regularly record significant occasions, observations and dreams using images, audio and text. Memoirs and journals, which are recorded through image, audio and texts, then usually released into circulation, and which are interactive in most cases, were referred to as “open diary”. The aim of this study is to find out what kind of relationship exists between social networks and keeping a diary, and showing that storytelling can be established with reference to the suggestion that certain social networks are a kind of “open diary”. Besides, the question regarding how people use social networks as a journal will be dealt with. This study is an introductory one which aims at making a basic determination regarding the concept of an “open diary”.

In the study, storytelling and its digitalization will be told. Besides, the diary as a type of storytelling will be explained and social networks, which are considered as the digital form of a diary, will be brought up.

1. Storytelling and Digital Storytelling

“Storytellers tell stories that they have experienced, may experience or will experience. In this sense, storytelling is a communication tool which people compiled what they have experienced, maybe some pleasant time or something about the real world. This communication type, which is one of the results of a person’s harmony with “the other”, includes a “vital experience” rather than a holistic and abstract universality” (Sütçü, 2013: 80).


ISBN (Softcover)
Publication date
2017 (June)
Political Communication Global Advertising Crisis Communication Social Gender and Advertising Digital Media
Frankfurt am Main, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2017. 96 pp., 4 tables, 1 fig.

Biographical notes

Seda Mengü (Volume editor) Pinar Aslan (Volume editor) Derya Gül Ünlü (Volume editor)

Seda Mengü is a full professor at the Department of Public Relations, Faculty of Communication, Istanbul University. Her studies focus on corporate and marketing communication, advertising, women’s studies, ethics, discourse analysis, culture and social policies. Pınar Aslan is a research assistant at the Department of Public Relations, Faculty of Communication, Istanbul University. She studied comparative literature and public relations. Her research interests include pop culture, social media measurement, postmodernity, and intercultural communication. Derya Gül Ünlü is a research assistant at Istanbul University. She is a graduate of the Faculty of Communication, Department of Public Relations, as well as the Journalism Department at Istanbul University. Her research interests include gender, gender discrimination, and gender identity in the communication field.


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98 pages