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Title: Neo-PR

Neo-PR

Public Relations in a Postmodern World

by Christopher Caldiero (Author)
©2016 Textbook XI, 135 Pages
Media and Communication

Summary

Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today’s burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we’ve come to know it, and helps to prepare today’s undergraduate and graduate public relations students for our postmodern world.

Table Of Contents

  • Cover
  • Title
  • Copyright
  • About the Author
  • About the Book
  • This eBook can be cited
  • Table of Contents
  • Foreword
  • Chapter 1: Modernism and Public Relations
  • Chapter 2: Postmodernism, Public Relations, and Neo-PR
  • Chapter 3: British Petroleum’s “Voices From the Gulf”
  • Chapter 4: Susan G. Komen Foundation and Planned Parenthood
  • Chapter 5: The Boy Scouts of America
  • Chapter 6: Penn State University
  • Chapter 7: SeaWorld and Blackfish
  • Afterword
  • Appendices
  • Appendix A: Key Moments in the BP Oil Spill Timeline
  • Appendix B: BP Voices From the Gulf
  • Appendix C: Key Moments in the Susan G. Komen/Planned Parenthood Timeline
  • Appendix D: Key Moments in the History of the Boy Scouts of America
  • Appendix E: Key Events in the Penn State Timeline
  • Appendix F: Key Moments in the SeaWorld/Blackfish Story
  • Appendix G: SeaWorld’s Response to Blackfish with Responses from the Filmmakers
  • References
  • Index

Foreword

Protagoras: Truth is relative. It is only a matter of opinion.

Socrates: You mean that truth is mere subjective opinion?

Protagoras: Exactly. What is true for you is true for you, and what is true for me, is true for me. Truth is subjective.

Socrates: Do you really mean that? That my opinion is true by virtue of its being my opinion?

Protagoras: Indeed I do.

Socrates: My opinion is: Truth is absolute, not opinion, and that you, Protagoras, are absolutely in error. Since this is my opinion, then you must grant that it is true according to your philosophy.

Protagoras: You are quite correct, Socrates.

Although Protagoras seems to be conceding to Socrates, is he? Some think so. At least, Sahakian and Sahakian (1966) seemed to think so when they wrote, “Hence, he (Protagoras) necessarily contradicts himself and implicitly admits that truth is objective, not relative” (p. 28). I disagree. I see Protagoras’ final response as an affirmation of his own truth. He simply affirms for Socrates that Socrates’ truth is also the truth…for Socrates. If this is the slightest bit confusing, do not lose heart. Where we are about to tread often belies traditional public relations thinking and, in some ways, encourages dissent and conflict.

I think it important to begin by describing what this book is and what it isn’t. This is not a textbook. It is not a simple collection of case studies. It is, in my view, a treatise on the philosophy of communication; specifically, a treatise on the philosophy of public relations. It is intended as a reader for undergraduate and graduate public relations students who seek not only to be informed about today’s practice but who desire to help create their own contribution to the meaning of what public relations can and should do for organizations and publics.

Details

Pages
XI, 135
Publication Year
2016
ISBN (Softcover)
9781433125348
ISBN (PDF)
9781453916605
ISBN (MOBI)
9781454196419
ISBN (ePUB)
9781454196488
DOI
10.3726/978-1-4539-1660-5
Language
English
Publication date
2016 (February)
Keywords
PR Boy scouts Public Relations
Published
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2016. XI, 135 pp.
Product Safety
Peter Lang Group AG

Biographical notes

Christopher Caldiero (Author)

Christopher Caldiero (PhD., Rutgers University) is Associate Professor of Communication Studies at Fairleigh Dickinson University. His work has appeared in the Journal of Public Relations Research and the American Communication Journal. He is the winner of three top paper awards from the National Communication Association.

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Title: Neo-PR