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Title: Discourse, Identities and Genres in Corporate Communication

Discourse, Identities and Genres in Corporate Communication

Sponsorship, Advertising and Organizational Communication

by Paola Evangelisti Allori (Volume editor) Giuliana Elena Garzone (Volume editor)
©2011 Edited Collection 324 Pages
Linguistics
Series: Linguistic Insights, Volume 131

Summary

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

Details

Pages
324
Year
2011
ISBN (PDF)
9783035101812
ISBN (Softcover)
9783034305914
DOI
10.3726/978-3-0351-0181-2
Language
English
Publication date
2011 (August)
Keywords
stratification interplay complexity
Published
Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2010. 324 pp., num. tables

Biographical notes

Paola Evangelisti Allori (Volume editor) Giuliana Elena Garzone (Volume editor)

Paola Evangelisti Allori is Professor of English at the Italian University for Sport and Human Movement, (IUSM) Roma, Italy. Her main research interests are in specialized discourse in different domains, both academic and professional. She has coordinated several research projects and published extensively on comparative analysis of specialized discourse in various disciplinary areas and fields of action, both cross-linguistically and cross-disciplinarily. Her current research is focused on sports-related domains, exploring text types and genres, particularly in legal and business communication. Giuliana Garzone is Professor of English Linguistics and Translation at the Università degli Studi di Milano, Italy. Her main research interests are in specialized discourse in its different domains, and in translation and interpreting studies. She has co-ordinated several research projects and published extensively on legal language, scientific discourse, business communication, political discourse and on translation and interpreting. In recent times her research has explored the impact of multimodality on professional communication, focusing on text types and genres embedded in the web-mediated environment.

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Title: Discourse, Identities and Genres in Corporate Communication