Table Of Contents
- About the author
- About the book
- This eBook can be cited
- Table of Contents
- List of Tables
- List of Figures
- Introduction: The Rise and Fall of Mass Communication
- Chapter One When ‘Mass’ Meant ‘Massive’: Cohesive Audiences and Heavy Impact
- Chapter Two Partisan, Hostile, Fake, or Real: The Fragmentation of News
- Chapter Three Not ‘Must See’ for Me: The Balkanization of Entertainment
- Chapter Four The Customization of America: My Reality Is Not Yours
- Chapter Five The Illusion of Modern Mass Media: False Cultural Barometers and Why Nothing Truly ‘Breaks the Internet’
- Chapter Six “Don’t Tell Me; I’m Not Caught Up!”: Death of the Watercooler
- Chapter Seven Media Balkanization Theory: Axioms and Implications
- Series index
Library of Congress Cataloging-in-Publication Data
Names: Benoit, William L., author. | Billings, Andrew C., author.
Title: The rise and fall of mass communication /
William L. Benoit and Andrew C. Billings.
Description: New York: Peter Lang, 2020.
Series: Mass communication and journalism; vol. 27 | ISSN 2153-2761
Includes bibliographical references and index.
Identifiers: LCCN 2020006005 (print) | LCCN 2020006006 (ebook)
ISBN 978-1-4331-6426-2 (hardback: alk. paper)
ISBN 978-1-4331-6422-4 (paperback: alk. paper) | ISBN 978-1-4331-6423-1 (ebook pdf)
ISBN 978-1-4331-6424-8 (epub) | ISBN 978-1-4331-6425-5 (mobi)
Subjects: LCSH: Mass media—Audiences. | Consumers’ preferences—United
States. | Mass media—United States—History.
Classification: LCC P96.A83 B46 2020 (print) | LCC P96.A83 (ebook)
LC record available at https://lccn.loc.gov/2020006005
LC ebook record available at https://lccn.loc.gov/2020006006
Bibliographic information published by Die Deutsche Nationalbibliothek.
Die Deutsche Nationalbibliothek lists this publication in the “Deutsche
Nationalbibliografie”; detailed bibliographic data are available
on the Internet at http://dnb.d-nb.de/.
© 2020 Peter Lang Publishing, Inc., New York
29 Broadway, 18th floor, New York, NY 10006
All rights reserved.
Reprint or reproduction, even partially, in all forms such as microfilm,
xerography, microfiche, microcard, and offset strictly prohibited.
About the book
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
This eBook can be cited
This edition of the eBook can be cited. To enable this we have marked the start and end of a page. In cases where a word straddles a page break, the marker is placed inside the word at exactly the same position as in the physical book. This means that occasionally a word might be bifurcated by this marker.
Table of Contents
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- XII, 172
- ISBN (PDF)
- ISBN (ePUB)
- ISBN (MOBI)
- ISBN (Softcover)
- ISBN (Hardcover)
- Publication date
- 2020 (June)
- New York, Bern, Berlin, Bruxelles, Oxford, Wien, 2020. XII, 172 pp., 11 b/w ill., 6 tables.