Leadership across Cultures

by Jerzy Mączyński (Volume editor) Łukasz Sułkowski (Volume editor) Sylwia Przytuła (Volume editor)
©2019 Edited Collection 180 Pages


Leadership in organizations has become a significant topic in scientific research over the last few decades. As businesses continue to expand their operations beyond their home countries, the topic of attracting, maintaining and developing people who can successfully perform in global environment is receiving more and more attention. It’s important to acknowledge that people from different cultural backgrounds have different expectations of what leadership looks like in various national and organizational contexts, e.g. in public institutions, in multinational companies or in higher education.
By way of illustrating the challenges of leadership, this book will examine several issues related to individual perspective of leadership (competencies and attributes of leaders), mezzo/institutional perspective (leaderless organizations, leading public institutions, leaders of higher education, expatriates on foreign assignment) and macro/national perspective (European and Chinese cases).
This book is a result of the collective efforts of thirteen scholars representing different universities and it is aimed at academics, students, managers and entrepreneurs engaged in intercultural interactions.

Table Of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Preface
  • About the editors
  • About the book
  • Citability of the eBook
  • Contents
  • List of Contributors
  • Social Influence in Management – Possibilities for Using the “Power of WE” in the Everyday Work of a Manager
  • Leaderless Organization or Organization of Leaders
  • Social Partnership: Comparisons between Managers in Four Countries Based on the Vroom/Yetton Model
  • Academic Leadership in University Mergers
  • Organisational Leaders in Public Institutions: Operating Amidst the Prevalent and Desirable Organisational Culture
  • Leading the Eastern Way: Chinese Philosophy and Innovation
  • Expatriate Leaders*
  • A Seven-Nation Study of Leadership Attributes
  • List of Illustrations
  • List of Tables
  • About the Authors

List of Contributors

Werner Auer-Rizzi and Gerhard Reber

Johannes Kepler University of Linz, Austria

Michał Chmielecki

University of Social Sciences, Łódź, Poland

Dariusz Dolinski and Tomasz Grzyb

SWPS University of Social Sciences and Humanities, Faculty in Wrocław, Poland

Łukasz Haromszeki and Tadeusz Listwan

Wrocław University of Economics, Poland

Jerzy Mączyński, Łukasz Prysiński, and Dariusz Wyspiański

University of Social Sciences, Łódź, Poland

Sylwia Przytuła

Wroclaw University of Economics; University of Social Sciences, Łódź, Poland

Czesław Sikorski

Department of Management, University of Łódź, Poland

Łukasz Sułkowski

Jagiellonian University, Poland

Dariusz Doliński and Tomasz Grzyb

Social Influence in Management – Possibilities for Using the “Power of WE” in the Everyday Work of a Manager

Preparation of this chapter was financially supported by grant BST/WROC/2017/A/02. Correspondence concerning this chapter should be addressed to Dariusz Dolinski, SWPS University of Social Sciences and Humanities, Faculty of Psychology in Wroclaw, ul. Ostrowskiego 30B, 53-238 Wroclaw, Poland. E-mail: ddolinsk@swps.edu.pl.

Abstract: This chapter depicts six rules of social influence, proposed by Robert Cialdini, and confirms they can be applied to different areas in management. It also analyses the seventh rule of influence, called “unity” or “Power of We” and proves its presence in organizations. The paper provides conditions that make it more likely for the rule to occur and clarifies the role of cultural impact in it.

Keywords: social influence, “Power of We”, management, cultural context

Robert Cialdini proposed six universal rules of social influence that can be useful in various related fields, including in other-oriented activities of a manager. In his most recent book titled Pre-suasion, Cialdini elaborates his theoretical proposition with the addition of a seventh rule that he calls the “Power of WE.” The authors of the present chapter present their considerations concerning the role of this particular rule in the activities of a manager, and they also give consideration to the role of the culture in which such activities are conducted. They conclude that paying heed to knowledge from the field of psychology can be very helpful in optimizing processes of people management, but the cultural context in which those actions are to be taken should always be given proper consideration.

With the 1985 publishing of his book Influence. The Psychology of Persuasion, Robert Cialdini – a professor at Arizona State University – became one of the most influential scholars not only in the field of psychology, but also in other areas of science (primarily marketing, sociology, and political science). It also rapidly turned out that the theoretical proposal he offers in that book can be of exceptional usefulness in the field of management. This book, which has ←13 | 14→been translated into dozens of languages and has sold over 3,000,000 copies worldwide, introduced a new and unusually catchy classification of social influence rules. While it was grounded firmly in science and built around a solid scientific methodology, it was written in exceptionally simple language. Cialdini succeeded in avoiding both scientific psychological jargon and trivialization of the issue presented. This led to the book achieving immediate popularity among practitioners-managers, individuals in charge of groups of people, or more generally anyone who deals with other people in their line of work. What is more, this book, despite the over three decades that have passed since it was published, remains the first piece of literature introducing psychology to these practitioners, and is continually reprinted and read (Cialdini, 2007).

In his book Cialdini advances the rather surprising hypothesis that the vast majority of the diverse techniques effective in influencing other people operate based on the activation of one of six fundamental psychological mechanisms (or combinations of those mechanisms) (see Fig.1). What is the strength and appeal of these “Six powers of influence?” It would seem that the primary answer is their intuitiveness and simplicity. Discussing each of the six rules in turn, Cialdini points out the scientific bases of their effectiveness, but also presents a range of examples, frequently anecdotal, of their practical application. We shall take a closer look at them, although we will not describe them in great detail, as interested readers can easily learn more from Cialdini’s original book (if they have not done so already, which seems more than unlikely) or the numerous treatments of the issue already published. Our objective is rather to present a certain starting point for further considerations of the usefulness and universality of some of those rules (and their contemporary implications) in the daily work of a manager.

1 Reciprocity

This rule states that people strive for symmetry in interpersonal relations, and if they receive some good from another person, they feel obliged to reciprocate. Thus, if you wish to boost the chances that your request will be fulfilled (doing a task, achieving a goal) by a particular person, you should first do something for the benefit of that individual. For example, you should be considerate, or give them a small gift, etc. Such an action evokes in your interlocutor a feeling of obligation to return the consideration, and there is a greater chance they will do what you ask of them. This is precisely why people who receive a small piece of cheese to sample from a hostess then accede to her request to purchase a pound of that ←14 | 15→same cheese, or an upset and irritated customer who encounters a pleasant salesperson also becomes pleasant and courteous.

2 Commitment and consistency


ISBN (Hardcover)
Publication date
2019 (September)
Global leaders Academic leaders Expatriates Leaderless organizations Social influence and power Leaders in public institutions
Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2019., 180 pp., 15 fig. b/w, 14 tables

Biographical notes

Jerzy Mączyński (Volume editor) Łukasz Sułkowski (Volume editor) Sylwia Przytuła (Volume editor)

Łukasz Sułkowski is professor of Economic and Social Sciences at the Jagiellonian University, Clark University and University of Social Sciences. He is a Vice-President for International Affairs of the Polish Accreditation Committee and Director of Clark University Branch Campus at the University of Social Sciences in Poland. He is also Head of the Chair of Management of Higher Education Institutions at the Jagiellonian University. Jerzy Mączyński is professor of Organizational Behavior at the University of Social Sciences in Poland. His major interests are managerial effectiveness and management problems associated with the conversion of Poland’s previously centralized economy to a free market economy. He was a visiting professor at several universities in the United States and Western Europe. Sylwia Przytuła is professor of management sciences at Wrocław University of Economics and University of Social Sciences. She was a visiting professor at Malta University and Universidad Carlos III de Madrid on MBA Program. Her research and scientific interests are expatriation, international HRM, cultural differences in global mobility and migration.


Title: Leadership across Cultures
book preview page numper 1
book preview page numper 2
book preview page numper 3
book preview page numper 4
book preview page numper 5
book preview page numper 6
book preview page numper 7
book preview page numper 8
book preview page numper 9
book preview page numper 10
book preview page numper 11
book preview page numper 12
book preview page numper 13
book preview page numper 14
book preview page numper 15
book preview page numper 16
book preview page numper 17
book preview page numper 18
book preview page numper 19
book preview page numper 20
book preview page numper 21
book preview page numper 22
book preview page numper 23
book preview page numper 24
book preview page numper 25
book preview page numper 26
book preview page numper 27
book preview page numper 28
book preview page numper 29
book preview page numper 30
book preview page numper 31
book preview page numper 32
book preview page numper 33
book preview page numper 34
book preview page numper 35
book preview page numper 36
182 pages