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Understanding Social Media

Extensions of Their Users

by Robert K. Logan (Author) Mira Rawady (Author)
Monographs XX, 212 Pages

Summary

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.
The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

Details

Pages
XX, 212
ISBN (PDF)
9781433186769
ISBN (ePUB)
9781433186776
ISBN (MOBI)
9781433186783
ISBN (Book)
9781433186745
Language
English
Publication date
2021 (July)
Published
New York, Bern, Berlin, Bruxelles, Oxford, Wien, 2021. XX, 212 pp., 1 b/w ill., 3 tables.

Biographical notes

Robert K. Logan (Author) Mira Rawady (Author)

Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael’s College, and member of the School of Environmental Studies, all at the University of Toronto and he is also Chief Scientist of the sLab (OCAD University). Mira Rawady (BA, University of Toronto, 2019) is a social media consultant at Student Price Card in Toronto.

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Title: Understanding Social Media