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Communicating Corporate Ethics on the World Wide Web

A Discourse Analysis of Selected Company Web Sites

by Irene Pollach (Author)
©2003 Thesis 236 Pages

Summary

Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry’s, McDonald’s, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.

Details

Pages
236
Year
2003
ISBN (Softcover)
9783631506950
Language
English
Keywords
Electronic Commerce Corporate Communication Unternehmenskultur Unternehmensethik Wirtschaftsethik world wide web Web Site
Published
Frankfurt/M., Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2003. 236 pp., num. fig. and tab.

Biographical notes

Irene Pollach (Author)

The Author: Irene Pollach is Assistant Professor in the Department of Business English at the Vienna University of Economics and Business Administration in Austria.

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Title: Communicating Corporate Ethics on the World Wide Web