Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
- XVII, 322
- ISBN (Softcover)
- USA Massenmedien Infotainment Aufsatzsammlung Advertising Television in politics Political campaigns Politische Berichterstattung Political /United States
- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2004. XVII, 322 pp., num. ill. and tables