Lights, Camera, Campaign!

Media, Politics, and Political Advertising

by David A. Schultz (Volume editor)
©2005 Textbook XVII, 322 Pages


Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.


XVII, 322
ISBN (Softcover)
USA Massenmedien Infotainment Aufsatzsammlung Advertising Television in politics Political campaigns Politische Berichterstattung Political /United States
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2004. XVII, 322 pp., num. ill. and tables

Biographical notes

David A. Schultz (Volume editor)

The Editor: David A. Schultz is Professor in the Graduate School of Public Administration and Management at Hamline University. Professor Schultz also holds appointments in the Hamline University Department of Criminal Justice and Forensic Science, as well as at the law schools of Hamline University, University of Minnesota, and University of St. Thomas. He is the author of 16 books and over 40 articles on American politics, with his most recent publications including Encyclopedia of Public Administration and Public Policy (2003); Social Capital: Critical Perspectives on Community and Bowling Alone (2002); Money, Politics, and Campaign Finance Reform Law in the States (2002); and It’s Show Time! Media, Politics, and Popular Culture (2000).


Title: Lights, Camera, Campaign!