Branded Conservatives
How the Brand Brought the Right from the Fringes to the Center of American Politics
©2007
Textbook
X,
366 Pages
Series:
Politics, Media, and Popular Culture, Volume 12
Summary
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Details
- Pages
- X, 366
- Publication Year
- 2007
- ISBN (Softcover)
- 9780820474656
- Language
- English
- Keywords
- USA Konservativismus Political marketing Conservative United States Regan, Ronald Bush, George W. Branding United States Clinton, Bill
- Published
- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2007. X, 366 pp.
- Product Safety
- Peter Lang Group AG