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New Approaches in Media and Communication

by Ahmet Ayhan (Volume editor)
Edited Collection 430 Pages

Summary

With the emergence of new media technologies, communication practices are changing, and this book aims at offering new insights into these digital media communication practices, featuring contributions by researchers from various disciplines. With a collection of chapters on a wide range of topics in the field of communication and media, this edited book offers its readers to comprehend the current situation of the new media and communication practices in Turkey through the researches carried out using the surveys, interviews, and content analyses, as well as through a comprehensive analysis of the media sector in the new media age. The readers will find the international perspective of quite a number of academics to the phenomenon of new media and its effects, outcomes, and future trends.

Table Of Content

  • Cover
  • Title
  • Copyright
  • About the author(s)/editor(s)
  • About the book
  • This eBook can be cited
  • Contents
  • List of Contributors
  • List of Tables
  • List of Figures
  • Part I: International Perspectives on Digital Communication
  • Advertising through Digital Games: Looking Beyond Simulations of Products and Services (Teresa de la Hera)
  • From Digital Cradle To Virtual Grave Ethical Challenges In The Real-Virtual World (Tamás Bokor)
  • Varieties of Communication in the Digitalised World (Guido Franzinetti)
  • Digital Literacy and Media Competence in Multi-Task Society (Mari-Carmen Caldeiro-Pedreira)
  • Communication in the Digitalized World: Some Trends and Challenges (Dejana Prnjat)
  • Part II: Turkey's Perspectives on Digital Communication
  • Digital Culture: Fears, Hopes And Uncertainty About Artificial Intelligence In Sci-Fi Movies (Aslı Favaro)
  • The Use of Corpus in Analysis of News in Digital Media (Berna Arslan / Erhan Arslan / Taner Sezer)
  • Azerbaijan Country Image in Context of International Public Relations: Newspaper Websites (Birol Büyükdoğan)
  • Digital Technology, Attraction and Cinema (Can Diker)
  • Digital Aspects of Memory: The Journey of Photography On Instagram (Senem Ayşe Duruel Erkiliç / Recep Ünal)
  • Propaganda Approaches in the Media of Digital Games (Emre İdacitürk)
  • Women Characters in Turkish TV Series from Women’s Window: “İstanbullu Gelin” (Eda Sezerer Albayrak)
  • Turkey and Perception Management in the Context of Turkish Imagery and “The Promise” Film (Fatma Çakmak)
  • Digital Culture Groups and Memory: A Case Of Instagram (Gökhan Evecen / İsmail Ayşad Güdekli)
  • Netiquette in Online Communications: Youth Attitudes towards Netiquette Rules on New Media (Gül Esra Atalay)
  • Reproduction Of Financial Literacy On Twitter As A Digital Cultural Means (Hakkı Akgün)
  • The Design of Online Newspapers: A Comparative Analysis on Online Newspapers (İlknur Aydoğdu Karaaslan)
  • Digital Immortality: Transhumanism in the Case of “Altered Carbon” (Kevser Akyol Oktan / Ahmet Oktan)
  • Literary Journalism as a Recipe for the Future of Journalism and Journalism Education (Meltem Gönden)
  • Witnessing the Birth of a New Power: ‘Voluntary Citizenship’ From La Boétie’s Perspective (Onur Ertürk)
  • Industrial Football and Public Relations: Emotional Attractiveness, Reputation, and “Come To Beşiktaş” (Özge Uğurlu Akbaş)
  • Re-Constructing the Boundaries Of Film Narrative: Identification Through Digital Filmmaking (Perihan Taş Öz)
  • New Ways of Seeing: “New Self-Portraits (Selfies)” by “Photographers” Behind Smartphones (Şebnem Soygüder Baturlar)
  • QR Code as a Corporate Marketing Tool (Ali Fikret Aydin / Tülin Çakir / Meryem Salar)
  • Social Media And Personal Branding: Journalists’ Preferences For Brand-Shaping Practices (Birgül Taşdelen / Ferihan Ayaz / Gözdenur Coşkun)
  • Effect of Photo Verification Applications On Digital Manipulation: “Afrin Operation” Case (Mustafa Sami Mencet)

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List of Contributors

Teresa de la Hera, Assistant Professor at Erasmus University Rotterdam, Erasmus School of History, Culture and Communication.

Tamás Bokor, Adjunct Professor at Corvinus University of Budapest, Institute of Behavioural Sciences and Communication Theory.

Guido Franzinetti, Professor at University of Eastern Piedmont, Faculty of Political Science.

Mari-Carmen Caldeiro-Pedreira, PhD at University of Santiago de Compostela, Faculty of Teacher Training.

Dejana Prnjat, Professor at University of Novi Sad, Academy of Arts.

Aslı Favaro, Assistant Professor at Ege University, Faculty of Communication.

Berna Arslan, Assistant Professor at Mersin University, Faculty of Communication.

Erhan Arslan, Assistant Professor at Mersin University, Faculty of Communication.

Taner Sezer, Lecturer at Mersin University, Faculty of Communication.

Birol Büyükdoğan, Lecturer at KTO Karatay University, Faculty of Social and Human Sciences.

Can Diker, Assistant Professor at Üsküdar University, Faculty of Communication.

Senem Ayşe Duruel Erkılıç, Professor at Mersin University, Faculty of Communication.

Recep Ünal, Assistant Professor at Mersin University, Faculty of Communication.

Emre İdacıtürk, Lecturer at Antalya AKEV University, Department of Graphics Design.

Eda Sezerer Albayrak, Assistant Professor at KTO Karatay University, Faculty of Social and Human Sciences. ← 9 | 10 →

Fatma Çakmak, Lecturer at Muğla Sıtkı Koçman University, A.S.M.K. Vocational School of Higher Education.

Gökhan Evecen, Lecturer at Akdeniz University, Faculty of Communication.

İsmail Ayşad Güdekli, Associate Professor at Akdeniz University, Faculty of Communication.

Gül Esra Atalay, Assistant Professor at Üsküdar University, Faculty of Communication.

Hakkı Akgün, Research Assistant at Süleyman Demirel University, Faculty of Communication.

İlknur Aydoğdu Karaaslan, Assistant Professor at Ege University, Faculty of Communication.

Kevser Akyol Oktan, Research Assistant at Ondokuz Mayıs University, Faculty of Communication.

Ahmet Oktan, Assistant Professor at Ondokuz Mayıs University, Faculty of Communication.

Meltem Gönden, Assistant Professor at Sakarya University, Faculty of Communication.

Onur Ertürk, Research Assistant at Akdeniz University, Faculty of Communication.

Özge Uğurlu Akbaş, Assistant Professor at Üsküdar University, Faculty of Communication.

Perihan Taş Öz, Assistant Professor at İstanbul Kültür University, Faculty of Communication.

Şebnem Soygüder Baturlar, Associate Professor at Ege University, Faculty of Communication.

Ali Fikret Aydın, Lecturer at Afyon Kocatepe University, Afyon Vocational School of Higher Education.

Tülin Çakır, Assistant Professor at Afyon Kocatepe University, Afyon Vocational School of Higher Education. ← 10 | 11 →

Meryem Salar, Research Assistant at Kastamonu University, Faculty of Communication.

Birgül Taşdelen, Assistant Professor at Anadolu University, Faculty of Communication Sciences.

Ferihan Ayaz, Research Assistant at Anadolu University, Institute of Social Sciences.

Gözdenur Coşkun, Lecturer at Mardin Artuklu University, Mardin Vocational School of Higher Education.

Mustafa Sami Mencet, Assistant Professor at Akdeniz University, Faculty of Communication.

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List of Tables

Tab. 7.1: Tranformations from print to online newspapers (Boczkowski, 2004: 65)

Tab. 7.2: Structured Data

Tab. 7.3: Keyword Selection Types upon Frequency Lists

Tab. 7.4: Lemma query with first person singular marker

Tab. 7.5: Lemma query with first person plural marker

Tab. 7.6: Lemma queries with non-emotional verbs

Tab. 7.7: Distribution of positive and negative usages of the verb sevmek (to love)

Tab. 8.1: Distribution of News According to Newspapers

Tab. 8.2: Distribution of News According to Topics

Tab. 8.3: Distribution of Topics According to Newspapers

Tab. 8.4: Distribution of News According to Approaches

Tab. 8.5: Distribution of the Approaches According to Topics

Tab. 12.1: Age Range of Participants

Tab. 12.2: Occupational Distributions of Participants

Tab. 12.3: Distributions of Learning Status of Participants

Tab. 12.4: Distribution of Participants’ Lives

Tab. 12.5: How Women are Represented

Tab. 13.1: What kind of feeling did the movie evoke in you?

Tab. 13.2: What character did you feel most intensely for?

Tab. 13.3: What genre do you think this movie is?

Tab. 13.4: What does the film depict?

Tab. 13.5: What did the movie make you think in general?

Tab. 13.6: Who do you think are the victims in this film? By who are they victimized? Are you convinced of this? ← 13 | 14 →

Tab. 13.7: What are the imagery in the film that attract your attention first?

Tab. 13.8: What do you think is the main idea of the film?

Tab. 13.9: What is the scene that affects you the most?

Tab. 13.10: Who is your favourite character in the movie, why?

Tab. 13.11: What do you think is the focus of the movie?

Tab. 13.12: What do you think of the photos and explanations shown at the end of the film? Are you convinced that these are real?

Tab. 13.13: What do you think is the American journalist “Chris” in the film?

Tab. 13.14: How would you describe the leading character, Michael?

Tab. 13.15: How would you describe the character, Ana, in the movie?

Tab. 13.16: How would you describe the character, Emre, in the film?

Tab. 13.17: At the end of the movie, how do you think the Armenians were saved and by whom?

Tab. 13.18: Who do you feel sad about in the film?

Tab. 13.19: What do you think about the Turks in the movie?

Tab. 14.1: Historical Development Adventure of Instagram

Tab. 14.2: Table of Participants’ Information

Tab. 15.1: Means and Standard Deviations for Likert-type questions

Tab. 15.2: The comparison of university students and high school students in terms of their ratings on Likert-type questions.

Tab. 17.1: Compared Official and Only Online Newspapers In Terms of Design

Tab. 17.2: Compared Official and Only Online Newspapers In Terms of Design

Tab. 20.1: Participants’ Demographic Characteristics

Tab. 20.2: Participants’ Income Levels

Tab. 20.3: Participants’ Internet and Social Media Usage ← 14 | 15 →

Tab. 20.4: Participants’ Choices for Following Phenomena in Social Media

Tab. 21.1: Components of Reputation, Emotional Attractiveness, Public Relations and its Effects on Industrial Football

Tab. 21.2: Attractiveness Components Used in the Campaign Film and PR Targets

Tab. 24.1: Comparing of the 6Cs of Corporate Marketing with the 11Ps (Balmer & Greyser, 2006:736)

Tab. 24.2: Corporate Marketing Mix with 8Cs (adapted from Balmer, 2011: 1334–1337)

Tab. 25.1: Journalists

Tab. 25.2: Journalist / Tweet Time (f)

Tab. 25.3: Journalist / Nature of Tweets (f)

Tab. 25.4: Nature of Tweets and Journalist relation (f)

Tab. 25.5: Journalist/ Tone of the Tweets (f)

Tab. 25.6: Journalist / Language-Expression relation (f)

Tab. 25.7: Relationship between Journalist / Perspective (f)

Tab. 25.8: Journalist / Tweet style relationship (f)

Tab. 25.9: Relationship between journalist / visual number (f)

Tab. 25.10: Journalist / Visual Quality Relation (f)

Tab. 25.11: Issues most frequently handled by journalists (f)

Tab. 25.12: Content most discussed by journalists (f)

Tab. 26.1: Twitter Images, Image Info & Interpretations

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List of Figures

Fig. 1.1: Relationships between advergame’s actors. Source: author’s design

Fig. 5.1: Time to reach 50 million users (Source: https://www.dartmouth.edu/~dcomin/index_files/wsj.pdf, Retrieved on 11.08.2018)

Fig. 5.2: Global Map of Literacy Rates (UN Human Development Report 2011) (Source: https://www.reddit.com/r/dataisbeautiful/comments/1g4aqy/global_map_of_literacy_rates_un_human_development/, Retrieved on 11.08.2018)

Fig. 7.1: A typology of online journalisms (Deuze, 2003:205)

Fig. 7.2: Concordance View

Fig. 7.3: Collocations for the word memory restricted to 1998

Fig. 7.4: Collocations for the word memory restricted to 2016

Fig. 7.5: TS Columns Corpus Distribution Table

Fig. 10.1: One of the posts from the Instagram account called Instamemorials

Fig. 10.2: One of the posts of an Instagram user using tags and filter related with space, memory and emotion (Commone and Potton, 2018)

Fig. 16.1: Yaşar Erdinç Twitter

Fig. 16.2: Yaşar Erdinç Twitter - 2

Fig. 16.3: Yaşar Erdinç Twitter - 3

Fig. 16.4: Halil Buhur Twitter - 1

Fig. 16.5: Halil Buhur Twitter - 2

Fig. 16.6: Halil Buhur Twitter - 3

Fig. 16.7: Murat Bekar Twitter - 1

Fig. 16.8: Murat Bekar Twitter - 2

Fig. 16.9: Murat Bekar Twitter - 3 ← 17 | 18 →

Fig. 20.1: ‘New’ Dimensions of Citizenship

Fig. 21.1: The Come to Beşiktaş Campaign Transfer Publicity Films & Footballer Images (Kutlu, 2018)

Fig. 21.2: The Come to Beşiktaş Campaign with the philosophy of Rumi (Kutlu, 2018)

Fig. 23.1: Jan van Eyck, “The Arnolfini Portrait”, 1434, (Gallery in Tell, 2013)

Fig. 23.2: Parmigianino, “Self-Portrait in a Convex Mirror”, 1524 (Resim Biterken, 2014)

Fig. 23.3: Diego Velazquez, “Las Meninas” (The Maids of Honour), 1656 (Moss, 2013)

Fig. 23.4: Robert Cornelius, Self-portrait, 1839 (STAPP, 1984: book cover photograph)

Fig. 23.5: Hippolyte Bayard, Self Portrait as a Drowned Man, 1840. (JEFFREY, 1997: 42)

Fig. 23.6: Vivian Maier, Self-portrait, 18.10.1953, New York, (Bunyan, 2014)

Fig. 23.7: The first photo tagged #selfie belongs to a woman, 2011

Fig. 23.8: Ellen DeGeneres, the 86th Academy Awards Ceremony, 02.03.2014. (Hürriyet, 05.03.2014)

Fig. 23.9: Examples of duck face selfies (MeMe, n.d.)

Fig. 23.10: The selfie posted on Instagram by Barack Obama, the former President of the USA and Joe Biden, the former Vice President, (The Telegraph, 2012)

Fig. 24.1: McDonald’s Japan Packages Using QR Codes (Dou and Li, 2008: 65)

Fig. 24.2: Bike Off’s Campaign in Japan using QR codes (Dou & Li, 2008: 65)

Fig. 24.3: Pegasus Airlines in Turkey using QR Code (https://www.flypgs.com, 12.06.2017)

Fig. 24.4: TCCD Transportation Services using QR Code

Fig. 24.5: Türkiye İş Bankası using QR code in Withdraw Money Transactions (https://www.isbank.com.tr, 13.06.2017)

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Part I: International Perspectives on Digital Communication

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Teresa de la Hera1

Details

Pages
430
ISBN (PDF)
9783631790878
ISBN (ePUB)
9783631790885
ISBN (MOBI)
9783631790892
ISBN (Softcover)
9783631779804
Language
English
Publication date
2019 (April)
Tags
New Media Digital Media Digital Communication Digital PR Digital Advertising Digital Cinema Online Journalism
Published
Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2019. 430 pp., 37 fig. b/w, 22 tables

Biographical notes

Ahmet Ayhan (Volume editor)

Ahmet Ayhan teaches and researches in the areas of public relations and political communication in the Department of Public Relations and Publicity, Akdeniz University. His research interests include public relations, perception management, and semiotics.

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Title: New Approaches in Media and Communication