Current Perspectives on Consumer Psychology

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ISBN 978-3-631-81634-9 (Print)

E-ISBN 978-3-631-83223-3 (E-PDF)

E-ISBN 978-3-631-83224-0 (EPUB)

E-ISBN 978-3-631-83225-7 (MOBI)

DOI 10.3726/b17423

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About the editors

Hatice Aydın has received an MS degree in marketing from Atatürk University, Erzurum, Turkey, a PhD degree in marketing from Atatürk University, Erzurum, Turkey. She has been interested in consumer behavior, brand management, and consumer emotions. She is working as an associate professor of business management and marketing at Bandırma Onyedi Eylül University in Balıkesir, Turkey.

Aysel Kurnaz has received an MS degree in marketing from Sakarya University, Sakarya, Turkey, a PhD degree in marketing from Sakarya University, Sakarya, Turkey. She has been interested in consumer behavior and emotions. She is working as an assistant professor of business management and marketing at Bandırma Onyedi Eylül University in Balıkesir, Turkey.

List of Contributors

Section 1Perspectives of Consumer Psychology

Selay ILGAZ SÜMER

1 The Effect of the Brain on Consumer Behavior: Placebo Effect

Orhan DUMAN

2 Post-Modern Truth of Consumerism: Hyperreal Consumption

Hülya ER and Murat ER

3 Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior

Evrim ERDOĞAN YAZAR

4 Brand Identity and Narcissism

Didem DEMİR

5 The Importance of Slow Food Consumption for Tourism Marketing

Yalçın KAHYA

6 Different Approaches to the Concept of Consumption

Mutlu UYGUN and Ebru GÜNER

7 Spiritual Consumption as a Rising Trend in Consumer Psychology

Özlem AKBULUT DURSUN

8 Thorstein Veblen and Conspicuous Consumption

Mehmet Said KÖSE

9 Minimalism in Consumption

Selçuk Yasin YILDIZ and Sezen GÜLEÇ

10 Consumer Regret

11 The Relationship between Consumer Guilt and Shame and Impulse Buying

Melih BAŞKOL

12 The Relationship between Subjective Well-Being and Consumer Well-Being

Elif KARA

13 Consumer Wisdom

Section 2Theories of Consumer Psychology

Hayrettin ZENGİN and Eda KUTLU

14 Customer Evangelism and Its Theoretical Bases

Ümit BAŞARAN

15 Self-Identity Theory in Consumer Psychology and Behavior

Hatice AYDIN and Somayyeh BIKARI

16 Evaluation of Cognitive Dissonance Theory

Emre HARORLI

17 Socioemotional Selectivity Theory

Section 3Practices of Consumer Psychology

Hayrettin ZENGİN

18 Metaphoric Analysis of Consumption Concept in Digital Natives

Volkan TEMİZKAN

19 Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application?

Aysel KURNAZ

20 Bibliometric Analysis of the Journal of Consumer Psychology

List of Figures

List of Tables

List of Contributors

Selay ILGAZ SÜMER

Assistant Prof. Dr., Başkent University, Ankara, Turkey silgaz@baskent.edu.tr

Hülya ER

Lecturer, Bolu Abant İzzet Baysal University, Bolu, Turkey hulyaer@ibu.edu.tr

Evrim ERDOĞAN YAZAR

Assistant Prof. Dr., Ondokuz Mayıs University, Samsun, Turkey evrim.erdogan@omu.edu.tr

Yalçın KAHYA

Assistant Prof. Dr., Bandırma Onyedi Eylül University, Balıkesir, Turkey ykahya@bandirma.edu.tr

Ebru GÜNER

Graduate Assist., Aksaray University, Aksaray, Turkey ebruguner@aksaray.edu.tr

Mehmet Said KÖSE

Assistant Prof. Dr., Bartın Üniversity, Bartın, Turkey

mskose@bartin.edu.tr

Sezen GÜLEÇ

Dr., Sivas Science and Art Center, Sivas, Turkey gulecsezen@gmail.com

Melih BAŞKOL

Assistant Prof. Dr., Bartın University, Bartın, Turkey

mbaskol@bartin.edu.tr

Orhan DUMAN

Assistant Prof. Dr., Bandırma Onyedi Eylül University, Balıkesir, Turkey oduman@bandirma.edu.tr

Murat ER

Graduate Std., Bolu Abant İzzet Baysal University, Bolu, Turkey murat14er@gmail.com

Didem DEMİR

Dr., Toros University, Mersin, Turkey

didem.demir@toros.edu.tr

Mutlu UYGUN

Associate Prof. Dr., Aksaray University, Aksaray, Turkey mutluuygun@aksaray.edu.tr

Özlem AKBULUT DURSUN

Assistant Prof. Dr., Sivas Cumhuriyet University, Sivas, Turkey oakbulut@cumhuriyet.edu.tr

Selçuk Yasin YILDIZ

Assistant Prof. Dr, Sivas Cumhuriyet University, Sivas, Turkey selcukyasinyil@cumhuriyet.edu.tr

İlknur TÜFEKÇİ

Lecturer, Hitit University, Çorum, Turkey

ilknurtufekci@hitit.edu.tr

Elif KARA

Assistant Prof. Dr., Kahramanmaraş Sütçü İmam University, Kahramanmaraş, Turkey elifkara@ksu.edu.tr