Visualizing the Web

Evaluating Online Design from a Visual Communication Perspective

by Sheree Josephson (Volume editor) Susan B. Barnes (Volume editor) Mark Lipton (Volume editor)
Textbook VIII, 204 Pages
Series: Visual Communication, Volume 1

Available soon


This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points – metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars, the book also includes an insightful interview with Hillman Curtis, one of the foremost Web page designers in the world.


VIII, 204
ISBN (Hardcover)
ISBN (Softcover)
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2010. VIII, 204 pp., num. fig.

Biographical notes

Sheree Josephson (Volume editor) Susan B. Barnes (Volume editor) Mark Lipton (Volume editor)

Sheree Josephson is a noted eye-tracking researcher who has studied how people process visual information on the Web, on television, and in print. She has published several book chapters and numerous scholarly articles. She is a full professor in the Department of Communication at Weber State University in Ogden, Utah. Susan B. Barnes is a full professor in the College of Liberal Arts and Associate Director of the Lab for Social Computing at the Rochester Institute of Technology. She is the author or editor of several books, and has written numerous articles and book chapters about the Internet, human relationships, and visual communication. Mark Lipton is an associate professor in the College of Arts at the University of Guelph. His current work with the Media Education Project considers how Canadian teachers engage with media and information and communication technologies in the classroom, to assess how ICTs function within a broader context of teaching and learning.


Title: Visualizing the Web