Second Life, Media, and the Other Society

by Phylis Johnson (Author)
©2010 Textbook XXII, 284 Pages
Series: Digital Formations, Volume 58


This book examines the convergence of media in the largest residential virtual community to date in the gaming world: Second Life. This user content–driven platform has brought media makers and audiences together in interactive environments where news, entertainment, and art have become programming for virtual media networks with implications for traditional mainstream programming and distribution. New media moguls are emerging from Second Life and expanding to the larger Metaverse. This book explores media’s role in reporting and reflecting the social, political, and economic issues within Second Life and beyond, and includes more than a dozen interviews of active Second Life residents.


XXII, 284
ISBN (Hardcover)
ISBN (Softcover)
Second Life Society Media Virtual Community
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2010. XXII, 284 pp., num. ill.

Biographical notes

Phylis Johnson (Author)

The Author: Phylis Johnson – Sonicity Fitzroy in Second Life – is Associate Professor of Media at Southern Illinois University. She is a former academic chairperson with extensive professional media and teaching experience. She has authored two other books in media studies, along with scholarly publications and international presentations on virtual worlds and media culture. She is a virtual world journalist for Best of SL magazine and can be heard on BOSL Radio weekly. She is the machinima reviews editor for the Journal of Gaming and Virtual Worlds and the lead machinima reviewer for the Professional Machinima Artist Guild.


Title: Second Life, Media, and the Other Society