Loading...

Communication Studies during the Pandemic Period

Interdisciplinary Approaches

by Zülfiye Acar Sentürk (Volume editor) Yasemin Kilincarslan (Volume editor)
©2021 Edited Collection 246 Pages

Summary

The aim of the book is to reveal the changes and developments in the field of communication with the Coronavirus process. With the epidemic, many things have changed – from education to politics, from social media use to advertisements, from consumption habits to eating habits and also all daily habits. Articles discussed are effects of Covid-19 on social networks, political communication, advertisment, crisis and marketing. There are not only theory but also samples from different areas in this book.

Table Of Contents

  • Cover
  • Title
  • Copyright
  • About the editors
  • About the book
  • This eBook can be cited
  • Table of Contents
  • The Pandemic Theme Depicted in the Novels: Being Able to Look at the Plague from the Communication Viewpoint (Zülfiye ACAR ŞENTÜRK, Rafşan Yağmur ÇELİK and Onur TOS)
  • The Use of Personalization Algorithms on Social Networks: Hazards of Living in a ‘Filter Bubble’ during the COVID-19 Pandemic (Aynur SARISAKALOĞLU)
  • COVID-19 and Political Communication (Bülent ÖZTÜRK)
  • Leader of the Masses and Leader in Self-Isolation: What the Way Trump and Putin Present Themselves in Photos Say about Their Leadership during the Pandemic? (Barışkan ÜNAL and İlknur KILINÇ)
  • Personal Measure Recommendations in the COVID-19 Pandemia Process and Its Reflections on the Digital Environment (Gül BÜLBÜL MARAŞ, Zehra BATU and Mikail BATU)
  • Crisis Management of the Ministry of Health during the Pandemic Process and the Swiss Cheese Model (Murat SEZGİN)
  • Brand Management in COVID-19 Process: Updated Logo and Slogans (Necla KUDUZ)
  • Pandemic and Advertising: Indicative Analysis of Advertisements (İmran ASLAN)
  • COVID-19 and the Consumer (Polat CAN)
  • Tracking Health News Over Social Media during the Period of COVID-19 Pandemic: Ankara and Kirikkale Sample of Turkey’s Cities (Özgür SELVİ and Muhammed Ali ERBİR)
  • Genre Analysis of Films about Pandemic (Yasemin KILINÇARSLAN)

←6 | 7→

Zülfiye ACAR ŞENTÜRK, Rafşan Yağmur ÇELİK and Onur TOS

The Pandemic Theme Depicted in the Novels: Being Able to Look at the Plague from the Communication Viewpoint

Abstract Literary texts attract more attention for they narrate about social events in a different style. When these stories come to life with art, they also find their counterpart in real life because stories feed on society. Although the novel Plague was written 73 years ago, it causes us to view today’s world from the same frame. The fiction narrates the plague epidemic emerging suddenly in the city of Oran in Algeria. In the novel, the attitude, perspective, and despair of people in the face of disaster are revealed through Doctor Rieux, Elder Tarrou, Journalist Rambert, Officer Grand, and Rentier Cottard. While the author conveys the emotions of hope, despair, struggle, and tenacity in the book, he also describes the intellectual structure of the period with the Plague metaphor. While looking at the plague through the communication window, the narratives in the book are interpreted in sections as religion, public opinion, media, and social structure. When we examine these interpretations through the framework of discourse analysis within the boundaries of the heterogeneous constitution of the modern world, it is concluded that the concepts of love, hope, and solidarity emphasized by Camus are also rather significant in terms of the correct functioning of the systems in society. From the 1940s to 2020, we can say that, while it dies, the scent of the unchanging “Plague” bacteria inside the people will bring another communication, another world; and metaphorical smells will turn into beauty because anxiety spreads faster than the virus. As Camus remarks, “If we increase our gratitude for what we possess, we can overcome anxiety.”

Introduction

A novel is an invented prose narrative of considerable length and a certain complexity that deals with human experience imaginatively, usually through a connected sequence of events involving a group of persons in a specific setting. Within its broad framework, the genre of the novel has encompassed an extensive range of types and styles: picaresque, epistolary, Gothic, romantic, realist, historical (https://www.britannica.com).

A natural narration can be described as a narration of an event that happened actually; a narration of an event that the narrator truly believes happened; or a narration of a sequence of events that the narrator tries to make us believe by lying. Hence when the narrator tells about what happened to her/him yesterday, ←7 | 8→this is a natural narrative. The artificial narration represents a fictional narrative. Fictional narrations pretend to tell the truth or assert what they say is the truth in a universe of fictional discourse (Eco, 1995: 36). Sometimes the narratives are so real that, years later, the reader is surprised to see the truth in every line when what is written in the novel is also true in real life. The modern world today is characterized by struggles and contradictions. Homogeneity does not exist anywhere, whereas ideological dilemmas, fragmentation, multiple identities exist (Wodak, & Meyer, 2002). These, as well, are reflected in the narratives. Discourses turn into narrations through language. A discoursing is a meta-action and process related to language practices that turn into action through the ideology, knowledge, dialogue, expression, statement way, negotiation, power, and exchange of power. Discourse is related to all aspects of social life, such as social, political, cultural, and economic fields (Sözen, 1999). Language is not a simple definition or tool of communication but a social practice, a process of creating things. Language is at the center of social life and has a life-forming feature. Conversations create the social world constantly and incessantly, so language is not merely a reflection of what is happening (Wood and Kroger, 2000). In this context, discourse is seen as the tools of linguistic material that has structural and contextual consistency and enables individuals to construct meaning in a social context. Emphasis on the construction of sense includes the actional point of view of discourse. Language/speech is an action consisting of three primary components: (1) interpretive or representational meaning (what is said), (2) illocutionary force (what the speaker intends with what she/he says), (3) perlocutionary force/pressure (the effect of the speech on the audience) (Wood & Kroger, 2000). Discourse analysis starts with questions such as, Who speaks, how, and why? Who listens, how do they listen, who keeps quiet? Who writes, how do they write, or who reads, how do they read? It acts from uncertainties but not assumptions. Discourse analysis focused on details is pragmatic. That is, in response to the question of what do people who use language do with language it examines linguistic features in discourse to understand what they do (Sözen, 1999).

In the study, within the framework of this purpose, the language of the narratives presented with the text is examined and interpreted within the boundaries of the heterogeneous structure of the modern world.

Countries have been exposed to various epidemics in different periods and reacted in different ways. The Black Death, plague epidemic is at the top of these epidemics.

Plague epidemics, also described as the Black Death, are at the top of the deadliest epidemics in human history. The plague epidemics in history spread ←8 | 9→with names such as Athens, Antoninus, Cyprus, Justinianus on different dates and caused the deaths of millions of people. One of the large plague outbreaks is the Black Plague Outbreak, which is estimated to have killed 75–100 million people. The plague epidemic, which caused great destruction in Europe between the years 1347 and 1351, started in the southwest of Asia and reached Europe in the late 1340s. The bacteria called Yersinia pestis was thought to cause the epidemic (www.ntv.com.tr).

Throughout history, these outbreaks have not only caused the death of people but also caused great tragedies for survivors and triggered sociological, economic, demographic, and psychological changes.

The panic, anxiety, and fear experienced during the epidemic periods displaced people from their homes. People fleeing epidemics caused a new tragedy. Migrations have paved the way for deaths, the spread of the pandemic to broader geographies, and have adversely affected the lives of hundreds of thousands of people. While the demographic structure changed during the epidemics, decreased production, economic crises, famine, and diseases caused a hopeless cycle to occur (Yıldız 2014: 97).

On the Novel The Plague

Albert Camus’ novel The Plague deals with the events developed along with a plague epidemic that took place in Oran, a city in Algeria, which was a French colony at the time. In the fiction, which is created using a diary hidden by the author from the beginning of the novel, Camus stated that these diaries belonged to Doctor Rieux, and besides, making use of Jean Tarrou’s notes. The novel starts with a description of the city of Oran. The city is described with its features such as its sameness with other cities, its ugliness, and having people unaware of true love. In this city, only trade is given importance, and it is almost like a prison where it is difficult to die. There is no main character in the novel, but the events take place on the axis of Doctor Bernard Rieux and are reflected through his eyes. Different personalities such as Jean Tarrou, Raymond Rambert, Joseph Grand, Doctor Richard, Priest Paneloux, Doctor Castel, Cottard, Monsieur Othon take place in the work, with their attitudes towards an epidemic and their comparison with each other. Such that the expressions of these characters are in the form of a religion-philosophy debate.

There are many symbols in the book; situations, types, and physical objects represent both themselves on the one hand, and also other things transcending themselves on the other (Cruickshank, 1965:220).

As in the diary, although the dates initially follow a specific order, such as April 16, April 17, April 18, April 25, and April 30, it is interrupted by the spread of the plague. On April 16, Doctor Bernard Rieux ignores the death of a mouse ←9 | 10→on the landing while leaving his office and pushes it with his foot. However, he informs the doorman of the situation, and the doorman states that such a thing is not possible because there are no rats in the apartment. This certainty increases the doctor’s confusion. However, the doorman, who sees three dead rats the next day, states that this is not true and claims that it is a joke to him.

On April 25, the news is published about the gathering of more than 6,200 dead mice. One day, on his way to his office, Doctor Rieux, who heard that the doorman got sick, cannot save him despite his intervention. Other deceases follow. The increase in decease leads to anxiety in society. Doctors cannot / do not want to name this epidemic for a long time. Doctor Castel, the oldest and most experienced of them, convinces Doctor Rieux to admit this epidemic is a plague. The press broadcasting the news about the rats and human deaths on top of the newspaper headlines at the beginning of the incident behaves hesitantly to fully announce the facts, for the reason of not leading the public to anxiety and some other reasons. Due to the uncontrollable rise in deceases, the city is quarantined entirely, and the trains do not stop at the station of this city. Camps are created for people becoming ill for a while. The stadium is the first among them. The treatment process is started with inconvenient conditions and limited facilities to recover the patients in the camp. However, most patients cannot survive this process and die. Especially the death of a child is very painful for doctors, and they are impacted by it for a long time. They do everything they can to save him, but they do not succeed. One of the protagonists actively portrayed in the novel is Father Paneloux and he has very different thoughts from Doctor Rieux. The priest tries to keep his morale high, despite of all the negativities when he invites the people to religion with his sermons in this process. Despite the priest’s efforts, the people turn to prophecies and superstitions and believe in them more. Newspapers highlight and support these prophecies with their article series. The priest becomes ill and dies in the older woman’s house to which he moved. The plague brings poverty with it, and when the impoverished people cannot even meet their basic needs, they start protests. Such that those staying in the camps have to be content with a ladle of meal allocated to them. The plague also changes the content of Christmas celebrations, and Christmas is spent with prayers and rites for the deceased. People are too sad and pray incessantly, crying. Officer Grand, one of the doctor’s friends, contracts the illness in May, and Doctor Rieux becomes surprised to see him recover while he lost hope. The number of those who recover starts to increase. It is understood that Doctor Castel’s serum has an excellent effect on these improvements. Another good news is that dead rats ←10 | 11→are not encountered more often. People who believe that their psychological effects will continue after the plague cannot be happy with such developments. Statistics on January 25 indicate that the plague is about to come to an end. In the meanwhile, Tarrou becomes ill and cannot be saved despite the doctor’s best efforts. The doctor learns that his wife died eight days ago with a telegram he receives. When the diary is over, there is no trace of the plague. The people return to their ordinary life.

Evaluation of the Text

Description of the City

One of the most familiar ways to get to know a city is to look at how people work there, love each other, and how they die. So here people get bored and tend to adopt habits. Those who live here work hard, but not always for the sake of getting rich. The city itself, admittedly, is ugly. It takes some time to distinguish what makes this serene-looking city different from so many other commercial cities. For example, how can one imagine a city without pigeons, trees, and gardens, a truly neutral place where neither the flutter of wings nor a rustle of leaves is heard? The change of the seasons can only be comprehended by looking at the sky. Spring is only heard by the change of the weather or by the flower baskets that street vendors bring from the suburbs. This is a spring that is sold in the marketplaces. In summer, the sun scorches dry houses and covers the walls with gray ash; then, no one can live anywhere but the shadow of closed shutters. In autumn, on the contrary, there is a mud flood. Good days only happen in winter (5).

Defining the city in this way, Camus implies that the city, which has almost no signs of life, is a suitable place for such an epidemic. We always wish our health to be well because being sick is an undesirable, unpleasant thing. Some cities or countries will support you in times of illness. What does a patient need most? Don’t we always need love? We need love in times of disease at the most. A patient needs compassion, a person wants to lean on something. The situation is different in Oran, because commerce, the constant work of people, the importance of jobs, the early breakdown of the dawn, the nature of the pleasures, all the details require an individual to be healthy; the sick person feels alone, and he cannot find anyone to lean on to share his loneliness.

Social Structure

It will be said, no doubt, that these habits are not peculiar to our town; all our contemporaries are much the same. Certainly, nothing is commoner nowadays than ←11 | 12→to see people working from morn till night and then proceeding to spend their time at card-tables, in cafes, chattering (6).

Details

Pages
246
Year
2021
ISBN (PDF)
9783631854587
ISBN (ePUB)
9783631854594
ISBN (Softcover)
9783631838723
DOI
10.3726/b18412
Language
English
Publication date
2021 (October)
Published
Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2021. 246 pp., 54 fig. b/w, 10 tables.

Biographical notes

Zülfiye Acar Sentürk (Volume editor) Yasemin Kilincarslan (Volume editor)

Zülfiye Acar S¸entürk graduated from the University of Selcuk, Department of Public Relations. She studies public relations, communication and social responsibility. She has published several articles in her fields. Yasemin Kılınçarslan holds a PHD in communication studies. She has published books and articles in the field of cinema.

Previous

Title: Communication Studies during the Pandemic Period
book preview page numper 1
book preview page numper 2
book preview page numper 3
book preview page numper 4
book preview page numper 5
book preview page numper 6
book preview page numper 7
book preview page numper 8
book preview page numper 9
book preview page numper 10
book preview page numper 11
book preview page numper 12
book preview page numper 13
book preview page numper 14
book preview page numper 15
book preview page numper 16
book preview page numper 17
book preview page numper 18
book preview page numper 19
book preview page numper 20
book preview page numper 21
book preview page numper 22
book preview page numper 23
book preview page numper 24
book preview page numper 25
book preview page numper 26
book preview page numper 27
book preview page numper 28
book preview page numper 29
book preview page numper 30
book preview page numper 31
book preview page numper 32
book preview page numper 33
book preview page numper 34
book preview page numper 35
book preview page numper 36
book preview page numper 37
book preview page numper 38
book preview page numper 39
book preview page numper 40
248 pages