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Coastal Tourism in Southern Europe in the XXth century

New economy and material culture

by Patrizia Battilani (Volume editor) Carlos Larrinaga Rodríguez (Volume editor)
Edited Collection 186 Pages

Summary

Tourism constitutes one of the most important economic and social activities in
contemporary societies. This has not always been the case and, in fact, we must place
the birth of modern tourism and its material culture in the transition from the 19th
to the 20th century. This book deals with this tourism in a very specific geographical
space, the countries of southern Europe, and on a chronology centered on the 20th
century and focusing on the different pillars of sustainability: economic, social and
environmental.
The aim of this book is to analyze how the maritime and coastal tourism gave birth
to a new economy and material culture during the Twentieth century, focusing on
different countries and regions in southern Europe. Today this part of Europe is still
the most important tourist destination in the world.

Table Of Contents

  • Cover
  • Title
  • Copyright
  • About the editors
  • About the book
  • This eBook can be cited
  • Table of Contents
  • About the Authors
  • Introduction
  • Sustainability in tourism in Italy in post-World War II (Annunziata Berrino)
  • Mass tourism and social sustainability: insights from the Italian and French Coasts (Patrizia Battilani and Donatella Strangio)
  • “Sous les pavés, la plage”: Sun, Sand, and Surf in French Tourism – The Evolution of an Image (Bertram M. Gordon)
  • Transformations of tourism. On the French Riviera since the 1950s (Julie Manfredini)
  • Spain after the Civil War (1936–1939). The New Possibilities for Maritime and Coastal Tourism (Carlos Larrinaga)
  • Pioneering projects in the tourism development of the Costa del Sol (Spain) (Marta Luque and Víctor M. Heredia)
  • “White Flowers” of the Aegean. Would Le Corbusier use the same expression today? (Margarita Dritsas)
  • “Socialist-style tourist accommodation” (Petra Kavrečič and Metod Šuligoj)
  • Yugoslavia awaits you: post WW2 tourism promotion of the Yugoslav coast (Tomi Brezovec and Aleksandra Brezovec)

About the Authors

Battilani, Patrizia. Full Professor of Economic History and, from 2018 to 2021, Head of the Center for Advanced Studies on Tourism of the University of Bologna (Italy). She has been visiting scholar at Sidney university and Glasgow university. Her primary research interests are the history of culture and tourism with applications in the field of participatory tourism planning, enhancement of UNESCO world heritage sites and European Cultural Routes, as well as business history with a focus on social enterprises. Currently she has the scientific responsibility for the Bologna unit of the Interreg Italy-Croatia Recolor (Reviving and EnhanCing artwOrks and Landscapes Of the adRiatic) and she is part of the research team of RurAllure (Horizon 2020), FabRoutes (Erasmus+), Mistral (Interreg Med). She is a researcher of the project “The tourism during the Civil War and the first Francoism, 1936–1959. State and private companies in the tourist recovery of Spain. A comparative perspective,” funded by the Ministry of Science and Innovation of the Government of Spain and European Regional Development Fund.

Berrino, Annunziata. Professor in Contemporary History at the University Federico II – Department of Humanities in Naples and director of Centro interdipartimentale di ricerca sull’iconografia della città europea (CIRICE) of the same University. Her primary, though not exclusive, field of research is the history of tourism in the euro-Mediterranean area. She directs «Storia del turismo. Annale» (Franco Angeli editions) and «Eikonocity» (FedoaPress) and sits on the Advisory Board of the «Journal of Tourism History» (Taylor and Francis publisher). Among her books: Storia del turismo in Italia (Il Mulino, 2011); I trulli di Alberobello. Un secolo di tutela e di turismo (Il Mulino, 2012); Andare per terme (Il Mulino, 2014). She is a researcher of the project “The tourism during the Civil War and the first Francoism, 1936–1959. State and private companies in the tourist recovery of Spain. A comparative perspective,” funded by the Ministry of Science and Innovation of the Government of Spain and European Regional Development Fund.

Brezovec, Aleksandra. Associated Professor of marketing and communication studies at the Faculty of Tourism Studies, University of Primorska (Portorož, Slovenia). Her research field connects tourism, communication studies and marketing. She has worked on several international research projects in the field of cultural tourism, tourism development and marketing. She is a member of ←7 | 8→UNWTO Panel of Tourism Experts, a member of ECREA, and a member of UNESCO-UNITWIN Network / Chair “Culture, Tourism, Development” (Université Paris 1, Panthéon Sorbonne, France).

Brezovec, Tomi. Senior Lecturer at the Faculty of Tourism Studies, University of Primorska (Portorož, Slovenia). His main research interest focuses on tourism destination development. He is currently researching historical development of the Adriatic coastal resorts during the 19th and 20th century. The results of his research were published in several articles and book chapters on tourism history. He has been involved in several national and international tourism development projects and has curated several museum exhibitions on tourism development in Slovenia and Croatia. He is also a member of the advisory board of the Journal of Tourism History (Taylor & Francis).

Dritsas, Margarita. Professor of European Economic and Social History, Hellenic Open University, Patras, Greece. Has taught and directed seminars in Greek and foreign Universities on Greek and European Economic & Social History and History of Tourism. Member of the European Business History Association (EBHA); Member of the Advisory board of Journal of Tourism History (2009–2016); Honorary Member of the Hellenic Association of Women in Tourism. Publications on banking, business and tourism history. Recent works on Tourism: “Outline of Tourism in Greece during the Twentieth Century. Continuity and Change,” RHEE 10–2016, pp. 53–81); Margarita Dritsas and Katerina Papadoulaki, Ψηφίδες ιστορίας του ελληνικού τουρισμού (Selected Tiles from the Greek Tourism mosaic), Economia Publ. Athens (2019) (in Greek). Margarita Dritsas & Harry Coccossis (eds), Tourism and Crisis in Europe XIX-XXI centuries. Historical, National, Business History Perspectives. Economia Publishing, Athens (2014); ‘Tourism and Business during the Twentieth Century in Greece: Continuity and Change’ in L. Segreto, C. Manera & M. Pohl (eds), Europe at the Seaside. The economic History of Mass Tourism in the Mediterranean. Berghan Books NY, Oxford 2009.

Gordon, Bertram M. Professor Emeritus of History at Mills College in Oakland, California, specializes in modern French history and the history of tourism. His most recent book, War Tourism: Second World War France from Defeat and Occupation to the Creation of Heritage (Cornell University Press, 2018), explores the linkages between war and tourism. “Touring the Field: The Infrastructure of Tourism History Scholarship,” in the Journal of Tourism History (September 2015), surveys the development of academic tourism studies, reflecting the growth of the industry, by some measures the largest single economic sector in ←8 | 9→the world. He is the author of Collaborationism in France during the Second World War (1980), based in part on interviews with former French supporters of Nazi Germany, and editor of The Historical Dictionary of World War II France: The Occupation, Vichy and the Resistance, 1938–1946 (1998). He has written on the 1968 revolts in France, the history of Vichy as a spa town, and is Associate Editor of the Journal of Tourism History. A co-editor of the digital discussion list H-Travel since its inception in 2003, he is also a core member of the Tourism Studies Working Group at the University of California, Berkeley.

Heredia, Víctor. PhD and Adjunct Professor of Economic History at the University of Malaga (Andalusia, Spain). His research fields are historical statistics, water supply history, history of education and industrial development in Andalusia in the 19th and 20th centuries.

Kavrečič, Petra. PhD, Assistant Professor at the Department of History at the University of Primorska, Faculty of Humanities, Slovenia. Her study field is economic and social history of tourism. She has published a scientific monograph and several scientific articles at home and abroad, co-edited monographs, focusing on the development of modern tourism in today’s western Slovenia and the relation between tourism and political ideology on the case of commemorative practices of WWI battlefields. She has been and is involved in several research projects financed by the Slovene Research Agency. She conducts her research in domestic and foreign archives.

Larrinaga, Carlos. Associate Professor of Economic History at the University of Granada (Andalusia, Spain). His research is in the history of tourism, railways in the 19th century and the service sector. He is currently leading an interdisciplinary project on the history of tourism in Spain and Italy in the 20th century, funded by the Spanish Ministry of Science, Innovation and Universities and the European FEDER funds. He has undertaken research in several stays at Bordeaux-Montaigne University and at Aberystwyth University. He is the Main Researcher of the project “The tourism during the Civil War and the first Francoism, 1936–1959. State and private companies in the tourist recovery of Spain. A comparative perspective,” funded by the Ministry of Science and Innovation of the Government of Spain and European Regional Development Fund.

Luque, Marta. Associate Professor of Economic History at the University of Málaga (Andalusia, Spain). Her research is in the history of tourism and in the labour market with gender perspective. She is a researcher of the project “The tourism during the Civil War and the first Francoism, 1936–1959. State and private companies in the tourist recovery of Spain. A comparative perspective,” ←9 | 10→funded by the Ministry of Science and Innovation of the Government of Spain and European Regional Development Fund.

Manfredini, Julie. Doctor in contempory history, I specialized in history of tourism. Author of thesis on the history of syndicats d’initiative, published at PUFR, I discussed the place of Côte d’Azur in French tourism during my work. Associate researcher at EIREST (Paris I) and temporary worker at Paris III Sorbonne-Nouvelle. She teaches the history of tourism there.

Strangio, Donatella. Full Professor of Economic History at the Sapienza University in Rome (Italy). She is Director of the Cultural Heirtage Enhancement International Training Course at the Sapienza University. She is the scientific director of the Migrations/Migrations Series, Ed. Nuova Cultura, Rome. She is a researcher of the project “The tourism during the Civil War and the first Francoism, 1936–1959. State and private companies in the tourist recovery of Spain. A comparative perspective,” funded by the Ministry of Science and Innovation of the Government of Spain and European Regional Development Fund.

Šuligoj, Metod. Associate Professor at the Department for Management in Tourism at the Faculty of tourism studies – Turistica, University of Primorska, Slovenia. His area of research relates to dark tourism, special interest tourism and hospitality management. He often blends and bridges theory from a variety of disciplines (e.g. management, different types of sociology, geography, history) in order to explain social phenomena in tourism, especially in the Balkan and Upper Adriatic context. He utilizes qualitative and quantitative methodology in delving into the complex social phenomena associated with tourism.

Introduction

Since the pioneering studies of J. Walton (Walton, 1983) in the UK, A. Corbin (Corbin, 1988) in France and G. Triani (Triani, 1988) in Italy, the history of tourism has provided knowledge, interpretations and also material for new museums and collections. Through historical analysis, the civilization of seaside tourism has found its own narrative and recognition. In this context, the Mediterranean countries have been intensively investigated due to their prominent role in European tourism. There is a long list of good essays and articles focusing on the driving factors as well as the economic impact of tourism in individual countries and destinations. However, only a few books and special issues of journals have tried to provide an overview or a comparative analysis of the Mediterranean countries. Of these few we can mention Europe at the seaside by L. Segreto, C. Manera & M. Pohl (Eds.) in 2009 (Segreto, Manera, Pohl, 2009) and issue n. 10 of the Revista de la historia de la economía y de la empresa in 2016, entitled “El Mediterráneo: mucho más que sol y playa (1900–2010).” (Hernández Andreu, 2016) Finally, last year (2020) the Journal Transportes, Servicios y Telecomunicaciones ( Larrinaga Rodriguez, 2020) dedicated the entire issue n.41 to a comparison of Italian and Spanish tourism from World War I to the 1950s.

Details

Pages
186
ISBN (PDF)
9783631864722
ISBN (ePUB)
9783631864739
ISBN (MOBI)
9783631864746
ISBN (Hardcover)
9783631864715
DOI
10.3726/b18864
Language
English
Publication date
2021 (November)
Published
Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2021. 186 pp., 3 fig. b/w, 9 tables.

Biographical notes

Patrizia Battilani (Volume editor) Carlos Larrinaga Rodríguez (Volume editor)

Patrizia Battilani is Professor of Economic History at the University of Bologna, Italy. Her primary research interests are the history of culture and tourism with applications in the field of participatory tourism planning, enhancement of UNESCO world heritage sites and European cultural routes, as well as business history with a focus on social enterprises. Currently she has the scientific responsibility for the Bologna unit of the Interreg Italy-Croatia Recolor (Reviving and EnhanCing artwOrks and Landscapes Of the adRiatic) and she is part of the research team of RurAllure (Horizon 2020), FabRoutes (Erasmus+), Mistral (Interreg Med). She is also part or the research team for the Spanish project HAR2017-82679-C2-1-P. Carlos Larrinaga is Associate Professor of Economic History at the University of Granada (Andalusia, Spain). His research is in the history of tourism, railways in the 19th century and the service sector. He is currently leading an interdisciplinary project on the history of tourism in Spain and Italy in the twentieth century, funded by the Spanish Ministry of Science and Innovation and ERDF (HAR2017-82679-C2-1-P project). He has undertaken research in several stays at Bordeaux-Montaigne University and at Aberystwyth University.

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Title: Coastal Tourism in Southern Europe in the XXth century