A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success
Edited Collection
350 Pages
Available soon
Summary
In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.
Details
- Pages
- 350
- ISBN (PDF)
- 9783034356541
- ISBN (ePUB)
- 9783034356558
- DOI
- 10.3726/b22650
- Language
- English
- Publication date
- 2025 (December)
- Keywords
- Happiness management well-being social marketing organizational resilience sustainable success artificial intelligence prosocial behavior
- Product Safety
- Peter Lang Group AG