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Semiotic Approaches to Cultural Interactions

Images and Texts

by Maria-Ionela Neagu (Volume editor) Maria-Crina Herțeg (Volume editor)
Edited Collection 0 Pages

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Summary

Multimodal meaning construction, a key concept within the field of semiotics, has been the subject of extensive research, contributing to the development of various theoretical and analytical frameworks. Privileging an eclectic approach, the volume investigates the rewriting and deconstruction of cultural narratives, focusing on the dynamic interplay between stability and instability in both image and text. Crossing cultural and ideological boundaries fosters exposure to diverse ways of thinking, necessitating the reimagining of cultural heritage. This process aims to cultivate a new awareness that challenges stereotypical beliefs, images, and traces, leading to a more nuanced understanding of identity. Visual and textual representations, in this context, play a crucial role in resisting oppression or opposition and promoting alternative forms of knowledge. Therefore, the contributions to this volume encourage researchers to explore the complex cultural tensions between continuity and rupture, offering new insights into human experience.

Details

Pages
ISBN (PDF)
9783631938393
ISBN (ePUB)
9783631938409
DOI
10.3726/b22927
Language
English
Publication date
2024 (October)
Keywords
Multimodal meaning construction social and narrative identity intertextuality ethical consumerism stereotypes
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Biographical notes

Maria-Ionela Neagu (Volume editor) Maria-Crina Herțeg (Volume editor)

Maria-Ionela Neagu is Associate Professor at The Philology Department, The Faculty of Letters and Sciences, Petroleum-Gas University of Ploieşti. Her major research and teaching interests are in the fields of English Linguistics, Critical Discourse Analysis, Argumentation Theory, Cognitive Semantics, Applied Linguistics, and ELT Methodology. She has published widely in reputed academic journals and volumes of national and international conferences. Maria-Crina Herțeg is Associate Professor at 1 Decembrie 1918 University of Alba Iulia, Faculty of History, Letters and Educational Sciences where she teaches courses in Business English, Terminology, Corpus linguistics and ESP. Her research areas are clustered around the fields of Terminology, Business English, CMT, ESP, Corpus linguistics. She has authored papers on these topics and has delivered presentations in national and international conferences.

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Title: Semiotic Approaches to Cultural Interactions