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Open Access
Year
-
Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers
Eine informationsökonomische Analyse©2006 Thesis -
Vertrauenspotentiale im Internet
Technologieakzeptanz – Kundenkontakt – Informationsbewertung©2012 Monographs -
Marketing Luxury Goods Online
©2016 Thesis -
New Normal and New Rules in International Trade, Economics and Marketing
©2021 Edited Collection -
Culture’s Influence on the Websites of German and Chinese Companies
An Analysis of Cultural Diversity on the Internet©2022 Thesis -
Management des Kundendialogs per E-Mail
©2004 Thesis -
E-Commerce in Multikanalunternehmen
Eine ökonomische Analyse von Hybridstrategien im Business-to-Consumer-Bereich©2005 Thesis -
Information Propagation on the Web 2.0
Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks©2012 Thesis -
Several Dimensions of Innovation, Technology and Industry 4.0
©2019 Edited Collection