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  • Controlling und Management / Controlling and Management

    Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management. Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management. Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management.

    43 publications

  • Kreatives Management

    Beiträge zum Ideen- und Innovationsmanagement

    ISSN: 2235-7130

    Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch

    13 publications

  • Education Management

    ISSN: 1947-6256

    The Education Management: Contexts, Constituents, and Communities (EM:c3) series includes the best scholarship on the varied dynamics of educational leadership, management, and ad-ministration across the educational continuum. In order to disseminate ideas and strate-gies useful for schools, colleges, and the education community, each book investigates critical topics missing from the extant literature and engages one or more theoretical perspectives. This series bridges the gaps between the traditional management research, practical approaches to academic administration, and the fluid nature of organizational realities. Additionally, the EM:c3 series endeavors to provide meaningful guidance on con-tinuing challenges to the effective and efficient management of educational contexts. Volumes in the series foreground important policy/praxis issues, developing professional trends, and the concerns of educational constituencies. The aim is to generate a corpus of scholarship that discusses the unique nature of education in the academic and social spaces of all school types (e.g., public, private, charter, parochial) and university types (e.g., public, private, historically black, tribal institutions, community colleges). The EM:c3 series offers thoughtful research presentations from leading experts in the fields of educational administration, higher education, organizational behavior, pub-lic administration, and related academic concentrations. Contributions represent re-search on the United States as well as other countries by comparison, address issues related to leadership at all levels of the educational system, and are written in a style ac-cessible to scholars, educational practitioners and policymakers throughout the world.

    17 publications

  • Markt-Management

    The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.

    7 publications

  • Title: New Trends in Management Studies

    New Trends in Management Studies

    by Özer Yılmaz (Volume editor) 2019
    ©2019 Edited Collection
  • Title: The Saxophone in Advertising

    The Saxophone in Advertising

    by Axel Eggert (Author) Melanie Vockeroth (Author)
    ©2003 Monographs
  • Title: Dynamics of International Advertising

    Dynamics of International Advertising

    Theoretical and Practical Perspectives
    by Barbara Mueller (Author) 2017
    ©2017 Textbook
  • Title: Advertising and Societies

    Advertising and Societies

    Global Issues, Second Edition
    by Katherine T. Frith (Author) Barbara Mueller (Author)
    ©2010 Textbook
  • Title: Advertising and Race

    Advertising and Race

    Global Phenomenon, Historical Challenges, and Visual Strategies
    by Linda C. L. Fu (Author) 2015
    ©2014 Monographs
  • Title: Dynamics of International Advertising

    Dynamics of International Advertising

    Theoretical and Practical Perspectives
    by Barbara Mueller (Author) 2004
    Textbook
  • Title: Omnipresence of Advertising

    Omnipresence of Advertising

    by Joanna Iwanowska (Author) 2024
    ©2024 Monographs
  • Title: Differing Outlook of Contemporary Advertising

    Differing Outlook of Contemporary Advertising

    by Ömer Aydinlioglu (Volume editor) 2019
    ©2019 Edited Collection
  • Title: Dimensions of Racism in Advertising

    Dimensions of Racism in Advertising

    From Slavery to the Twenty-First Century
    by Edward Lama Wonkeryor (Volume editor) 2015
    ©2015 Monographs
  • Title: Public Relations and Advertising Theories: Concepts and Practices

    Public Relations and Advertising Theories: Concepts and Practices

    by Bayram Oğuz Aydin (Volume editor) Emine Şahin (Volume editor) Özlem Duğan (Volume editor) 2018
    ©2018 Edited Collection
  • Title: Research Methods and Techniques in Public Relations and Advertising

    Research Methods and Techniques in Public Relations and Advertising

    by Bayram Aydin (Volume editor) Emine Sahin (Volume editor) 2017
    ©2017 Edited Collection
  • Title: The Convergence Crisis

    The Convergence Crisis

    An Impending Paradigm Shift in Advertising
    by Joanna L. Jenkins (Author) 2014
    ©2015 Textbook
  • Title: Undressing the Ad

    Undressing the Ad

    Reading Culture in Advertising
    by Katherine T. Frith (Volume editor)
    ©2015 Textbook
  • Title: Advertising the Black Stuff in Ireland 1959-1999

    Advertising the Black Stuff in Ireland 1959-1999

    Increments of change
    by Patricia Medcalf (Author) 2020
    ©2020 Monographs
  • Title: Ad Hoc Arabism

    Ad Hoc Arabism

    Advertising, Culture, and Technology in Saudi Arabia
    by Roni Zirinski (Author)
    ©2005 Textbook
  • Title: The Male Body as Advertisement

    The Male Body as Advertisement

    Masculinities in Hispanic Media
    by Juan Rey (Volume editor) 2015
    ©2015 Monographs
  • Title: Dialogisches Management

    Dialogisches Management

    by Jendrik Petersen (Author)
    ©2003 Postdoctoral Thesis
  • Title: Management von Luxusmarken

    Management von Luxusmarken

    Konzeption und Best Practices
    by Susanna Wassel (Author) 2013
    ©2013 Thesis
  • Title: Personenschaden-Management

    Personenschaden-Management

    by Christoph Hugemann (Author)
    ©2007 Thesis
  • Title: Kundendienst-Management

    Kundendienst-Management

    Entwicklungsstand und Entscheidungsprobleme der Kundendienstpolitik
    by H. Meffert (Author) 2018
    ©1983 Others
  • Title: Informatics and Management

    Informatics and Management

    Selected Topics
    by Joze Florjancic (Volume editor) Karl Pütz (Volume editor)
    ©2004 Edited Collection
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