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Lawrence Krader’s Legacy in Science, History and Philosophy
7 publications
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Ideenmanagement für intelligente Unternehmen
©2008 Monographs -
Branded Conservatives
How the Brand Brought the Right from the Fringes to the Center of American Politics©2007 Textbook -
The Creation of an Avant-Garde Brand
Heiner Müller’s Self-Presentation in the German Public Sphere©2023 Monographs -
The Legacy of Paradise
Marriage, Motherhood and Woman in Carolingian Edifying Literature©1997 Thesis -
Handelsmarken und Retail Brands
Einfluss ausgewählter Handelsmarkenstrategien auf die Markenstärke des Händlers im deutschen Lebensmitteleinzelhandel©2012 Thesis -
Service Branding
Ein Beitrag zum Aufbau erfolgreicher Dienstleistungsmarken am Beispiel des Telekommunikationsmarktes©2005 Thesis -
European Business and Brand Building
©2012 Edited Collection -
Branding as Communication
©2017 Textbook -
An Apprehensive Aesthetic: The Legacy of Modernist Culture
The Legacy of Modernist Culture©2009 Monographs -
The Legacy of Educational Administration
A Historical Analysis of an Academic Field©2011 Monographs