Schriften zu Marketing und Management

Editor's homepage: Prof. Dr. Heribert Meffert Page d'accueil d'éditeur: Prof. Dr. Heribert Meffert In der Reihe „Schriften zu Marketing und Management“ erscheinen Forschungsarbeiten, die sich mit grundlegenden und aktuellen Fragen der ganzheitlichen, marktorientierten Unternehmensführung auseinandersetzen. Aus dem Bereich der management- und verhaltensorientierten Marketingtheorie werden theoretische und empirische Erkenntnisse sowie neuere, interdisziplinäre Entwicklungen des Fachgebietes vorgestellt. In der 1981 gegründeten Reihe sind bislang 51 Bände mit folgenden Schwerpunkten erschienen: Strategisches Marketing, Konsumentenverhalten und Kundenbindungsmanagement, Dienstleistungsmarketing sowie Internationales Marketing. Die Schriftenreihe richtet sich gleichermaßen an Wissenschaftler als auch an Praktiker. Homepage des Herausgebers: Prof. Dr. Heribert Meffert

53 publications

Controlling und Management / Controlling and Management

Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management. Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management. Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management.

43 publications

Emerging Markets Studies

ISSN: 2190-099X

The Peter Lang series Emerging Markets Studies includes works which address opportunities, problems, and challenges of socio-economic development and reform in so-called emerging markets. These comprise middle-income developing and transition economies which are relevant for the world economy due to a large market potential, a favorable or improving investment climate, or due to the availability of important natural resources. Emerging markets have realized or show the potential to generate sustained socio-economic development and growth processes over time. The volumes in this series seek to address three key questions: What are the determinants of successful socio-economic development, What are appropriate reform strategies to overcome impediments to catching-up processes, and how do politico-institutional factors affect the performance of an emerging economy? The scope of the series is comparative, institutionalist, and international. The overall focus of all titles is to enhance the understanding of socio-economic catching-up processes and their institutional foundations from a political-economy perspective. Due to the complexity of development processes and policy reform, various methodological tools and academic approaches may prove to be appropriate. Hence the series includes contributions from various disciplines such as economics, political science, or sociology.

10 publications

Markt-Management

The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.

7 publications

Cultural Management and Cultural Policy Education

ISSN: 2466-7137

The series exists to foster critical debate and to publish academic research in the field of cultural management and cultural policy as well as to open up a forum for discussions and debate on the topics of cultural management and cultural policy among scholars, educators, policy makers and cultural managers. It is also intended to provide a reference tool for education and lifelong learning on cultural management and cultural policies. It is becoming more and more evident that education in cultural management and cultural policy cannot and should not be separated from research and being conducted in the field. Since its creation, ENCATC has recognized this need and was always very active in pursuing, publishing, presenting, and disseminating research in arts and cultural management and cultural policy to strengthen the understanding of cultural management and cultural policy issues. Created in 1992, ENCATC is the «European Network of Cultural Administration Training Centers». It is a membership NGO gathering over 100 Higher Educational Institutions and cultural organisations in 40 countries. It holds the status of official partner of UNESCO and of observer to the Steering Committee for Culture of the Council of Europe.

8 publications

Kreatives Management

ISSN: 2235-7130

Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch

13 publications

Kozminski Studies in Management and Economics

"This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)." "This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)." "This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)."

3 publications