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Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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Joining the WTO
The Impact of Trade, Competition and Redistributive Conflicts on China’s Accession to the World Trade Organization©2007 Thesis -
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Competing Patterns in English Affixation
©2017 Edited Collection -
Majoring in Change
Young People Use Social networking to reflect on High School, College and Work©2012 Textbook -
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The EU and the Political Economy of Transatlantic Relations
©2012 Edited Collection -
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Nonprofit Organizations Facing Competition
The Application of United States, European and German Competition Law to Not-for-Profit Entities©2006 Thesis -
Languages in Competition
The Struggle for Supremacy Among Nigeria’s Major Languages, English and Pidgin©2005 Monographs -
Competition, Coordination, Social Order
Responsible Business, Civil Society, and Government in an Open Society©2017 Monographs -
Toward Multilateral Competition Law?
After Cancún: Reevaluating the Case for Additional International Competition Rules Under Special Consideration of the WTO Agreement©2007 Thesis -
Competition, Community, and Educational Growth
Contemporary Perspectives on Competitive Speech and Debate©2018 Textbook -
German Banking Structure, Pricing and Competition
Implications and International Policy Perspectives©2009 Thesis -
Competition Law Challenges in the Next Decade
©2016 Edited Collection -
On Competition and Regulation in Health Care Systems
©2005 Thesis -
Competition, Environment and Trade in the Globalized Economy
©2002 Edited Collection -
The Role of Internal Competition in Knowledge Creation
An Empirical Study in Japanese Firms©2005 Thesis -
The Competition of Word-Formation Processes in the Derivational Paradigm of Verbs
Diasynchronic Evidence for the Profile and Resolution of Competition in English©2021 Thesis -
The Welfare State in Competition for Global Talent
From National Protectionism to Regional Connectivity – the Case of Finland- Foreign ICT and Bioscience Experts in Finland©2009 Monographs