Eine kollisionsrechtliche Untersuchung de lege lata und de lege ferenda – unter besonderer Berücksichtigung der Rechtsprechung von EuGH und BGH zur Internationalen Zuständigkeit bei Internetdelikten

Global Issues, Second Edition

Theoretical and Practical Perspectives

Global Phenomenon, Historical Challenges, and Visual Strategies

Theoretical and Practical Perspectives

From Slavery to the Twenty-First Century

An Impending Paradigm Shift in Advertising

Reading Culture in Advertising

Increments of change

Advertising, Culture, and Technology in Saudi Arabia

Masculinities in Hispanic Media

«What’s Good for General Motors Is Good for the Country and Vice Versa?»

Media, Politics, and Political Advertising

Culture, Irishness and the Advertising Industry

Advertising and the Art of Independence, 1860–1921

Classical Mythology in Contemporary Advertising

Eine Gegenüberstellung der britischen Selbstkontrolle der Werbung am Beispiel der Advertising Standards Authority mit dem deutschen Werberecht

Sponsorship, Advertising and Organizational Communication

Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe