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Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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Conflict and Diplomacy from the Great War to the Cold War
©1999 Textbook -
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Media and the War in Ukraine
©2023 Textbook -
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Japan’s International Relations at the Crossroads
Wars, Globalization and Japanese Theorizings in the Extended Twentieth Century©2021 Monographs -
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Was war und was bleibt?
Zur deutschen Literatur im Dritten Reich- Neuere Aufsätze©2004 Edited Collection -
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Beautiful War
Uncommon Violence, Praxis, and Aesthetics in the Novels of Monique Wittig©2010 Monographs -
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War, Journalism and History
War Correspondents in the Two World Wars- With a foreword by Phillip Knightley©2012 Edited Collection -
World War II Re-explored
Some New Millenium Studies in the History of the Global Conflict©2019 Edited Collection -
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Iraq War Cultures
©2011 Textbook -
The Art of War
Edited Collection -
Global Food Governance
Implications of Food Safety and Quality Standards in International Trade Law©2016 Thesis -
