results
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Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series Marketing im globalen Wettbewerb Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series Marketing im globalen Wettbewerb Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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100 Q&As on Carbon Peaking and Carbon Neutrality
©2024 Monographs -
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Global Food Governance
Implications of Food Safety and Quality Standards in International Trade Law©2016 Thesis -
Contemporary Global Governance
Multipolarity vs New Discourses on Global Governance©2010 Edited Collection -
Nápoles global
La ciudad capital y los virreyes en la monarquía de Felipe IV (1637-1647)©2025 Monographs -
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Global Sourcing
Möglichkeiten einer produktionssynchronen Beschaffung vor dem Hintergrund neuer Kommunikationstechnologien©1998 Thesis -
Global China and the Global Game in Africa
China–Africa Engagement through the Lens of Football©2025 Monographs -
Microblogs global
Eine internationale Studie zu Twitter & Co. aus der Perspektive von zehn Sprachen und elf Ländern©2014 Edited Collection -
Global Governance
Reports and Discussions of a Symposium held in Trier on October 9 th and 10 th , 2003©2004 Edited Collection -
Global Panaceas, Local Realities
International Agencies and the Future of Education©2011 Monographs -
Global Literary Modernisms, Volume 1
Edited Collection -
Shakespeare Global / Local
The Hong Kong Imaginary in Transcultural Production©2002 Edited Collection -
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