Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series “Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series“ Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext

The book series Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext offers an interdisciplinary approach to the Hispanistic world, combining Literary Studies, Media Studies, and Cultural Studies. The publications deal with the investigation and intercultural representation of contemporary culture and intellectual history by taking Iberian Studies, European Studies, Transatlantic and Global Studies into consideration. The major points of interest are the cultures of the Iberian Peninsula, their relation to each other, to Europe, to Latin America, and to cultural processes in a global context. We welcome monographs as well as multi-author volumes. La colección Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext propone un abordaje interdisciplinar al hispanismo, integrando los estudios literarios, de medios y culturales. Objeto de análisis serán las culturas hispánicas contemporáneas, su historia intelectual y las relaciones interculturales; se abarcarán por ello los estudios ibéricos, europeos, transatlánticos y globales. La colección concede especial atención a las culturas de la península ibérica, a sus relaciones mutuas, con Europa, Latinoamérica y procesos de alcance global. Se publicarán tanto monografías como volúmenes colectivos. La colección Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext propone un abordaje interdisciplinar al hispanismo, integrando los estudios literarios, de medios y culturales. Objeto de análisis serán las culturas hispánicas contemporáneas, su historia intelectual y las relaciones interculturales; se abarcarán por ello los estudios ibéricos, europeos, transatlánticos y globales. La colección concede especial atención a las culturas de la península ibérica, a sus relaciones mutuas, con Europa, Latinoamérica y procesos de alcance global. Se publicarán tanto monografías como volúmenes colectivos. The book series Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext offers an interdisciplinary approach to the Hispanistic world, combining Literary Studies, Media Studies, and Cultural Studies. The publications deal with the investigation and intercultural representation of contemporary culture and intellectual history by taking Iberian Studies, European Studies, Transatlantic and Global Studies into consideration. The major points of interest are the cultures of the Iberian Peninsula, their relation to each other, to Europe, to Latin America, and to cultural processes in a global context. We welcome monographs as well as multi-author volumes. Die Reihe Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext ist ein Publikationsforum für die interdisziplinäre literaturwissenschaftliche, medienwissenschaftliche und kulturwissenschaftliche Beschäftigung mit der hispanischen Welt. Die Publikationen widmen sich der Erforschung und interkulturellen Vermittlung der Gegenwartskultur sowie der Intellektuellen Geschichte unter Einbeziehung der Iberischen Studien, der Europäischen Studien, der transatlantischen und der globalen Studien. Der Schwerpunkt liegt auf den Kulturen der iberischen Halbinsel, ihren Beziehungen untereinander, zu Europa, Lateinamerika und zu globalen kulturellen Prozessen. Willkommen sind sowohl Monographien als auch Sammelbände.

54 publications

Dynamiques citoyennes en Europe / Citizenship Dynamics in Europe

Crystallization of human groups in order to constitute a place of citizenship is a complex phenomenon associating elements of identification and distinction: language, geographical origins, social classes, religion, political commitment. Through a multidisciplinary perspective, this collection brings together the works about the common research problem of «civic dynamics», itself concentrated on two main converging aspects: «secularism and religion»; «citizenships and identities». La cristallisation de groupes humains pour faire « cité » est un phénomène complexe qui associe des éléments d’’identification et de distinction : langue, origine géographique, genre, catégorie sociale, religion, engagement politique. Dans une perspective pluridisciplinaire, la collection « Dynamiques citoyennes en Europe » fédère les travaux autour de la problématique commune des « dynamiques citoyennes », elle-même articulée plus particulièrement sur deux axes convergents : « laïcité et religions » ; « citoyennetés et identités ». Elle accueille toutes sortes de publications scientifiques en français, anglais et allemand. La cristallisation de groupes humains pour faire « cité » est un phénomène complexe qui associe des éléments d’’identification et de distinction : langue, origine géographique, genre, catégorie sociale, religion, engagement politique. Dans une perspective pluridisciplinaire, la collection « Dynamiques citoyennes en Europe » fédère les travaux autour de la problématique commune des « dynamiques citoyennes », elle-même articulée plus particulièrement sur deux axes convergents : « laïcité et religions » ; « citoyennetés et identités ». Elle accueille toutes sortes de publications scientifiques en français, anglais et allemand.

10 publications

Global Literary Modernisms

ISSN: 2504-1533

The Global Literary Modernisms series provides a platform for literary scholarship on modernism across genres and geographies. The concept of the global today carries with it new ideas about time and historical development, as well as new theories about national literary traditions and new models of social belonging that extend beyond national borders. Without sacrificing our interest in national traditions, we invite studies that link those traditions to more extensive global and transnational contexts. The series also invites studies that reconsider the temporalities and formal and aesthetic praxes of modernism—not only its historical development, but the peculiar rhythms and pacing of its narratives, its dramatic literatures, its poetry, its song. While respecting the contemporary elasticity of the term, this series understands modernism not simply as a synonym for the ‘modern’ but as a movement that responds to the modern wherever it finds it. We invite English-language submissions on all aspects of literary modernism. Proposals are invited for monographs and edited volumes that engage transnational and postcolonial, canonical and marginal modernisms, and the legacies of modernism. We welcome single- and multiple-author studies from a variety of approaches and frameworks, literary-historical and/or theoretical.

1 publications