Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series “Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series“ Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Equity in Higher Education Theory, Policy, and Praxis

A BOOK SERIES FOR EQUITY SCHOLARS & ACTIVISTS Beth Powers-Costello, General Editor Globalization increasingly challenges higher education researchers, administrators, faculty members, and graduate students to address urgent and complex issues of equitable policy design and implementation. This book series provides an inclusive platform for discourse about – though not limited to – diversity, social justice, administrative accountability, faculty accreditation, student recruitment, admissions, curriculum, pedagogy, online teaching and learning, completion rates, program evaluation, cross-cultural relationship-building, and community leadership at all levels of society. Ten broad themes lay the foundation for this series but potential editors and authors are invited to develop proposals that will broaden and deepen its power to transform higher education: (1) Theoretical books that examine higher education policy implementation, (2) Activist books that explore equity, diversity, and indigenous initiatives, (3) Community-focused books that explore partnerships in higher education, (4) Technological books that examine online programs in higher education, (5) Financial books that focus on the economic challenges of higher education, (6) Comparative books that contrast national perspectives on a common theme, (7) Sector-specific books that examine higher education in the professions, (8) Educator books that explore higher education curriculum and pedagogy, (9) Implementation books for front line higher education administrators, and (10) Historical books that trace changes in higher education theory, policy, and praxis. Expressions of interest for authored or edited books will be considered on a first come basis. A Book Proposal Guideline is available on request. For individual or group inquiries please contact editorial@peterlang.com.

39 publications

Schriften zur Politischen Ökonomik / Political Economics

The book series "Political Economics: Competition and Regulation" focuses on studies from economcis as well as interdisciplinary studies including neighbouring disciplines like political sciences. The main research areas of the editors include competition economics and industrial organization perspectives in particular on environmental economics, energy economics, media economics, health economics and sports economics. Editor’s Homepage: Prof. Dr. Oliver Budzinski Dr. Torsten Sundmacher Die Buchreihe "Schriften zur Politischen Ökonomik / Political Economics: Competition and Regulation" widmet sich Studien aus dem Fachbereich der Volkswirtschaft wie auch der Politikwissenschaft und Ökologie. Die Forschungsschwerpunkte der Herausgeber liegen in den Gebieten Umweltökonomik, Gesundheitsökonomik, Wirtschaftspolitik und Energiewirtschaft und spiegeln sich in den Monographien und Sammelbänden der Reihe wider. Homepage der Herausgeber: Prof. Dr. Oliver Budzinski Dr. Torsten Sundmacher

16 publications