Schriften zu Marketing und Management

Editor's homepage: Prof. Dr. Heribert Meffert Page d'accueil d'éditeur: Prof. Dr. Heribert Meffert In der Reihe „Schriften zu Marketing und Management“ erscheinen Forschungsarbeiten, die sich mit grundlegenden und aktuellen Fragen der ganzheitlichen, marktorientierten Unternehmensführung auseinandersetzen. Aus dem Bereich der management- und verhaltensorientierten Marketingtheorie werden theoretische und empirische Erkenntnisse sowie neuere, interdisziplinäre Entwicklungen des Fachgebietes vorgestellt. In der 1981 gegründeten Reihe sind bislang 51 Bände mit folgenden Schwerpunkten erschienen: Strategisches Marketing, Konsumentenverhalten und Kundenbindungsmanagement, Dienstleistungsmarketing sowie Internationales Marketing. Die Schriftenreihe richtet sich gleichermaßen an Wissenschaftler als auch an Praktiker. Homepage des Herausgebers: Prof. Dr. Heribert Meffert

53 publications

Controlling und Management / Controlling and Management

Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management. Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management. Die Buchreihe “Controlling und Management / Controlling and Management“ widmet sich Studien aus dem Fachbereich der Betriebswirtschaft. Die Reihe enthält Monographien und Sammelbände mit empirischen Studien und internationalen Datenerhebungen aus den Bereichen innovationsorientierte und marktorientierte Unternehmensführung sowie interkulturelles Management.

43 publications

Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Multimedia Marketing & Kommunikation

Die Reihe “Multimedia Marketing & Kommunikation“ bietet eine Plattform für Beiträge, die innovativ orientierte Themen aus unterschiedlichen Perspektiven diskutieren. Ein Fokus liegt auf der Auseinandersetzung mit technisch-/technologischen Entwicklungen einzelner Medienformen, der Bewertung von Integrationsmöglichkeiten in neue Anwendungsfelder, der theoretischen und empirischen Untersuchung multimedialer Marketingkonzepte sowie der Diskussion medienpolitischer Fragestellungen.

3 publications

Schriften zu Marketing und Handel

Die Schriften zu Marketing und Handel werden herausgegeben von Prof. Dr. Martin Fassnacht. In ihr sind und werden insbesondere die am Lehrstuhl für Marketing und Handel an der WHU - Otto Beisheim School of Management verfassten Dissertationen veröffentlicht. Generelles Anliegen von Dissertationen am Lehrstuhl von Prof. Dr. Martin Fassnacht ist es, wissenschaftlich fundiert, managementrelevante Fragestellungen zu behandeln. In jeder der Arbeiten der Schriftenreihe werden Handlungsempfehlungen für die Marketing- und Handelspraxis gegeben. Die meisten der Arbeiten der Schriftenreihe beinhalten auch eine empirische Studie, um die aufgeworfenen Forschungsfragen nicht ausschließlich theoretisch- konzeptionell zu beantworten. Homepage des Herausgebers: Prof. Dr. Martin Fassnacht

19 publications

Schriften zum Investitionsgüter-Marketing

3 publications

Cultural Management and Cultural Policy Education

ISSN: 2466-7137

The series exists to foster critical debate and to publish academic research in the field of cultural management and cultural policy as well as to open up a forum for discussions and debate on the topics of cultural management and cultural policy among scholars, educators, policy makers and cultural managers. It is also intended to provide a reference tool for education and lifelong learning on cultural management and cultural policies. It is becoming more and more evident that education in cultural management and cultural policy cannot and should not be separated from research and being conducted in the field. Since its creation, ENCATC has recognized this need and was always very active in pursuing, publishing, presenting, and disseminating research in arts and cultural management and cultural policy to strengthen the understanding of cultural management and cultural policy issues. Created in 1992, ENCATC is the «European Network of Cultural Administration Training Centers». It is a membership NGO gathering over 100 Higher Educational Institutions and cultural organisations in 40 countries. It holds the status of official partner of UNESCO and of observer to the Steering Committee for Culture of the Council of Europe.

8 publications

Markt-Management

The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.

7 publications

Kozminski Studies in Management and Economics

"This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)." "This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)." "This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)."

3 publications

Kreatives Management

ISSN: 2235-7130

Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch Die Schriftenreihe «Kreatives Management» versteht sich als eine Sammlung aktueller Themen zum Ideen- und Innovations-Management unter Einbezug des wirtschaftlichen, sozialen und technologischen Wandels unserer Zeit. Dadurch, dass neben praxisverbundenen Wissenschaftlern auch Praktiker zu Wort und Aussage kommen, soll Gewähr dafür gegeben sein, dass die einzelnen Beiträge nicht im theoretischen Raum stehen bleiben. Homepage der Schweizerischen Gesellschaft für Ideen- und Innovationsmanagement (IDEE-SUISSE®): http://www.idee-suisse.ch

13 publications

Education Management

ISSN: 1947-6256

The Education Management: Contexts, Constituents, and Communities (EM:c3) series includes the best scholarship on the varied dynamics of educational leadership, management, and ad-ministration across the educational continuum. In order to disseminate ideas and strate-gies useful for schools, colleges, and the education community, each book investigates critical topics missing from the extant literature and engages one or more theoretical perspectives. This series bridges the gaps between the traditional management research, practical approaches to academic administration, and the fluid nature of organizational realities. Additionally, the EM:c3 series endeavors to provide meaningful guidance on con-tinuing challenges to the effective and efficient management of educational contexts. Volumes in the series foreground important policy/praxis issues, developing professional trends, and the concerns of educational constituencies. The aim is to generate a corpus of scholarship that discusses the unique nature of education in the academic and social spaces of all school types (e.g., public, private, charter, parochial) and university types (e.g., public, private, historically black, tribal institutions, community colleges). The EM:c3 series offers thoughtful research presentations from leading experts in the fields of educational administration, higher education, organizational behavior, pub-lic administration, and related academic concentrations. Contributions represent re-search on the United States as well as other countries by comparison, address issues related to leadership at all levels of the educational system, and are written in a style ac-cessible to scholars, educational practitioners and policymakers throughout the world.

17 publications

Beiträge zum biozentrischen Gesundheitsmanagement und zur Nachhaltigkeit / Contributions to Biocentric Health Management and Sustainability

ISSN: 2702-7228

0 publications

Schriftenreihe zum internationalen Management

1 publications

Management in Digital Times

ISSN: 2699-3511

All of us are exposed to endangering environmental threats, socio-demographic, and exponential technological changes. The last financial crises of 2008 coupled with rising calls for a more just distribution of wealth undermine dominating for ages neoliberal models of the economy. In most parts of the world, the managers are the ones who have to find their answers on how to cope with these challenges. The current book series is meant especially for students of management, MBA programs, and proactive managers who are looking for evidence-based knowledge delivered in intangible form. Authors of diversified professional backgrounds and geographical perspectives are invited to enrich the series with their reflective insights. Therefore the wide range of underlying scientific disciplines is to be represented, from the economy, management through social sciences to philosophy. All of us are exposed to endangering environmental threats, socio-demographic, and exponential technological changes. The last financial crises of 2008 coupled with rising calls for a more just distribution of wealth undermine dominating for ages neoliberal models of the economy. In most parts of the world, the managers are the ones who have to find their answers on how to cope with these challenges. The current book series is meant especially for students of management, MBA programs, and proactive managers who are looking for evidence-based knowledge delivered in intangible form. Authors of diversified professional backgrounds and geographical perspectives are invited to enrich the series with their reflective insights. Therefore the wide range of underlying scientific disciplines is to be represented, from the economy, management through social sciences to philosophy. All of us are exposed to endangering environmental threats, socio-demographic, and exponential technological changes. The last financial crises of 2008 coupled with rising calls for a more just distribution of wealth undermine dominating for ages neoliberal models of the economy. In most parts of the world, the managers are the ones who have to find their answers on how to cope with these challenges. The current book series is meant especially for students of management, MBA programs, and proactive managers who are looking for evidence-based knowledge delivered in intangible form. Authors of diversified professional backgrounds and geographical perspectives are invited to enrich the series with their reflective insights. Therefore the wide range of underlying scientific disciplines is to be represented, from the economy, management through social sciences to philosophy.

5 publications

Wertschöpfungsmanagement / Value-Added Management

Die Buchreihe “Wertschöpfungsmanagement / Value-Added Management“ enthält Monographien und Sammelbände mit Studien zu Themen der Betriebswirtschaft sowie der Logistik. In der Reihe werden Forschungsergebnisse aus den Bereichen der Produktionswirtschaft, Prozesssynchronisation sowie Risikomanagement erörtert. Herausgeber ist Professor Hans-Dietrich Haasis. Die Buchreihe “Wertschöpfungsmanagement / Value-Added Management“ enthält Monographien und Sammelbände mit Studien zu Themen der Betriebswirtschaft sowie der Logistik. In der Reihe werden Forschungsergebnisse aus den Bereichen der Produktionswirtschaft, Prozesssynchronisation sowie Risikomanagement erörtert. Herausgeber ist Professor Hans-Dietrich Haasis. Die Buchreihe “Wertschöpfungsmanagement / Value-Added Management“ enthält Monographien und Sammelbände mit Studien zu Themen der Betriebswirtschaft sowie der Logistik. In der Reihe werden Forschungsergebnisse aus den Bereichen der Produktionswirtschaft, Prozesssynchronisation sowie Risikomanagement erörtert. Herausgeber ist Professor Hans-Dietrich Haasis.

19 publications