Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

ICEUR Insight Studies

Die Reihe "ICEUR Insight Studies" veröffentlicht aktuelle Beiträge aus dem Gebiet der Politologie und Soziologie. Die Studien befassen sich hauptsächlich mit Fragen aus der Vergleichenden Politikwissenschaft. Thematisch stehen dabei Transformationsprozesse postsowjetischer Länder und Regionalstudien zu Osteuropa im Mittelpunkt. Die Herausgeber Professor Hans-Georg Heinrich und Dr. Ludmilla Lobova sind Politikwissenschaftler mit den Schwerpunkten Osteuropa, ehemalige Sowjetstaaten und Sicherheitspolitik.

2 publications

Linguistic Insights

ISSN: 1424-8689

This series aims to promote specialist language studies, both in the fields of linguistic theory and applied linguistics, by publishing volumes that focus on specific aspects of language use in one or several languages and provide valuable insights into language and communication research. A cross-disciplinary approach is favoured and most European languages are accepted. The series includes two types of books: Monographs – featuring in-depth studies on special aspects of language theory, language analysis or language teaching. Collected papers – assembling papers from workshops, conferences or symposia. Each volume of the series is subjected to a double peer-reviewing process. Advisory Board Vijay Bhatia (Hong Kong) David Crystal (Bangor) Konrad Ehlich (Berlin / München) Jan Engberg (Aarhus) Norman Fairclough (Lancaster) John Flowerdew (Hong Kong) Ken Hyland (Hong Kong) Roger Lass (Cape Town) Matti Rissanen (Helsinki) Françoise Salager-Meyer (Mérida, Venezuela) Srikant Sarangi (Cardiff) Susan Šarcevic (Rijeka) Lawrence Solan (New York) Complete series overview 2016 This series aims to promote specialist language studies, both in the fields of linguistic theory and applied linguistics, by publishing volumes that focus on specific aspects of language use in one or several languages and provide valuable insights into language and communication research. A cross-disciplinary approach is favoured and most European languages are accepted. The series includes two types of books: Monographs – featuring in-depth studies on special aspects of language theory, language analysis or language teaching. Collected papers – assembling papers from workshops, conferences or symposia. Each volume of the series is subjected to a double peer-reviewing process. Advisory Board Vijay Bhatia (Hong Kong) David Crystal (Bangor) Konrad Ehlich (Berlin / München) Jan Engberg (Aarhus) Norman Fairclough (Lancaster) John Flowerdew (Hong Kong) Ken Hyland (Hong Kong) Roger Lass (Cape Town) Matti Rissanen (Helsinki) Françoise Salager-Meyer (Mérida, Venezuela) Srikant Sarangi (Cardiff) Susan Šarcevic (Rijeka) Lawrence Solan (New York) Complete series overview 2016 This series aims to promote specialist language studies, both in the fields of linguistic theory and applied linguistics, by publishing volumes that focus on specific aspects of language use in one or several languages and provide valuable insights into language and communication research. A cross-disciplinary approach is favoured and most European languages are accepted. The series includes two types of books: Monographs – featuring in-depth studies on special aspects of language theory, language analysis or language teaching. Collected papers – assembling papers from workshops, conferences or symposia. Each volume of the series is subjected to a double peer-reviewing process. Advisory Board Vijay Bhatia (Hong Kong) David Crystal (Bangor) Konrad Ehlich (Berlin / München) Jan Engberg (Aarhus) Norman Fairclough (Lancaster) John Flowerdew (Hong Kong) Ken Hyland (Hong Kong) Roger Lass (Cape Town) Françoise Salager-Meyer (Mérida, Venezuela) Srikant Sarangi (Cardiff) Susan Šarcevic (Rijeka) Lawrence Solan (New York) Complete series overview 2016

343 publications

Multimedia Marketing & Kommunikation

Die Reihe “Multimedia Marketing & Kommunikation“ bietet eine Plattform für Beiträge, die innovativ orientierte Themen aus unterschiedlichen Perspektiven diskutieren. Ein Fokus liegt auf der Auseinandersetzung mit technisch-/technologischen Entwicklungen einzelner Medienformen, der Bewertung von Integrationsmöglichkeiten in neue Anwendungsfelder, der theoretischen und empirischen Untersuchung multimedialer Marketingkonzepte sowie der Diskussion medienpolitischer Fragestellungen.

3 publications

Schriften zum Investitionsgüter-Marketing

3 publications

Schriften zu Marketing und Handel

Die Schriften zu Marketing und Handel werden herausgegeben von Prof. Dr. Martin Fassnacht. In ihr sind und werden insbesondere die am Lehrstuhl für Marketing und Handel an der WHU - Otto Beisheim School of Management verfassten Dissertationen veröffentlicht. Generelles Anliegen von Dissertationen am Lehrstuhl von Prof. Dr. Martin Fassnacht ist es, wissenschaftlich fundiert, managementrelevante Fragestellungen zu behandeln. In jeder der Arbeiten der Schriftenreihe werden Handlungsempfehlungen für die Marketing- und Handelspraxis gegeben. Die meisten der Arbeiten der Schriftenreihe beinhalten auch eine empirische Studie, um die aufgeworfenen Forschungsfragen nicht ausschließlich theoretisch- konzeptionell zu beantworten. Homepage des Herausgebers: Prof. Dr. Martin Fassnacht

19 publications

Schriften zu Marketing und Management

Editor's homepage: Prof. Dr. Heribert Meffert Page d'accueil d'éditeur: Prof. Dr. Heribert Meffert In der Reihe „Schriften zu Marketing und Management“ erscheinen Forschungsarbeiten, die sich mit grundlegenden und aktuellen Fragen der ganzheitlichen, marktorientierten Unternehmensführung auseinandersetzen. Aus dem Bereich der management- und verhaltensorientierten Marketingtheorie werden theoretische und empirische Erkenntnisse sowie neuere, interdisziplinäre Entwicklungen des Fachgebietes vorgestellt. In der 1981 gegründeten Reihe sind bislang 51 Bände mit folgenden Schwerpunkten erschienen: Strategisches Marketing, Konsumentenverhalten und Kundenbindungsmanagement, Dienstleistungsmarketing sowie Internationales Marketing. Die Schriftenreihe richtet sich gleichermaßen an Wissenschaftler als auch an Praktiker. Homepage des Herausgebers: Prof. Dr. Heribert Meffert

53 publications

Berkeley Insights in Linguistics and Semiotics

Through the publication of ground-breaking scholarly research, this series deals with language and the multiple and varied paradigms through which it is studied. Language as viewed by linguists represents micrometa-approaches that intersect with macrometa-approaches of semiotists who understand language as an inlay to all experience. This data-based series bridges study of the sciences with that of the humanities.

84 publications

New International Insights/Nouveaux Regards sur l’International

ISSN: 1780-5414

In tribute to the late founder of the collection, Eric Remacle, the editors have proposed to call this book series New International Insights. The novelty thus pursued consists of inviting prospective authors also to view the situations, case-studies and dynamics they analyse and conceptualise as innovative in an increasingly multipolar world order, more than as a mere continuation of past evolutions and theories. This is the approach characterising the editors' own research. Over a quarter of a century after the end of the cold war, Eurasian as well as Transatlantic, African, Asian-Pacific and pan-American constant innovations question most analytical conclusions almost as soon as they are reached. Yet, there is a need for theory. Examples would exceed the scope of this short presentation but a worthwhile illustration can be suggested: the turning point whereby an already innovative, sino-postsoviet Asia has proven capable, while still in its affirmative stage, to engage South Asia and construct a China-Russia-India triangle that offsets or even jeopardises most existing visions of Asia, notably neo-realist ones. Traditional visions thus yield to contemporary uncertainties. While non-State actors are still causing States to wither, withdraw or falter, new transnational and even transcontinental constructions are bringing States back in, however much around different objectives: logistical and commercial, while military cooperation appears a dated and questionable form of security enforcement. New International Insights aims at balancing book publications among authors of all intellectual origins, western as well as eastern, northern as well as southern. Only in this manner can it hope to take the vision of its early founders one step further. A post-modern world needs post-western epistemology in order to wield its new meaning. Manuscripts in political science and social sciences are encouraged for submission, preferably in English, not exceeding 650 000 signs. En hommage au fondateur de l’ancienne collection Regards sur l’international, Eric REMACLE, les éditeurs ont proposé de le renommer New International Insights. Leur objectif consiste à inviter les auteurs potentiels à considérer les situations, les études de cas et les dynamiques qu'ils souhaitent analyser et conceptualiser comme innovantes dans un ordre mondial de plus en plus multipolaire, plus que comme une simple continuation des évolutions et des théories passées. C'est l'approche qui caractérise les propres recherches des éditeurs. Plus d'un quart de siècle après la fin de la guerre froide, les innovations constantes eurasiennes, transatlantiques, africaines, asiatiques-pacifiques et panaméricaines remettent en question les conclusions les plus analytiques presque aussitôt qu'elles ont été formulées. Pourtant, il y a un besoin de théorie. Les exemples dépasseraient le cadre de cette brève présentation, mais une illustration valable peut être suggérée: le tournant par lequel une Asie sino-post-soviétique déjà innovante s'est révélée capable, tout en étant au stade de sa première affirmation, d’engager l'Asie du Sud et de construire une relation triangulaire Chine-Russie-India qui bouscule, voire remet en question la plupart des visions existantes de l’Asie, notamment les visions néoréalistes. Les visions traditionnelles cèdent ainsi aux incertitudes contemporaines. Alors que les acteurs non-étatiques provoquent toujours le recul, le retrait ou le trébuchement des États, de nouvelles constructions trans-nationales et même trans-continentales, font «　revenir　» les États, même si c’est autour d’objectifs différents: logistiques et commerciaux, tandis que la coopération militaire apparaît comme une forme datée et remise en question de mise en œuvre de la sécurité . New International Insights vise à équilibrer les publications de livres d'auteurs de toutes origines intellectuelles, occidentales et orientales, d’auteurs du Nord et du Sud. Ce n’est qu’ainsi que l’on pourra espérer faire avancer la vision de ses premiers fondateurs. Un monde post-moderne a besoin d’une épistémologie post-occidentale pour dévoiler sa nouvelle signification. Les manuscrits en science politique et en sciences sociales sont invités à être soumis, de préférence en anglais, n'excédant pas 650 000 signes, notes et annexes comprises. In tribute to the late founder of the collection, Eric Remacle, the editors have proposed to call this book series New International Insights. The novelty thus pursued consists of inviting prospective authors also to view the situations, case-studies and dynamics they analyse and conceptualise as innovative in an increasingly multipolar world order, more than as a mere continuation of past evolutions and theories. This is the approach characterising the editors' own research. Over a quarter of a century after the end of the cold war, Eurasian as well as Transatlantic, African, Asian-Pacific and pan-American constant innovations question most analytical conclusions almost as soon as they are reached. Yet, there is a need for theory. Examples would exceed the scope of this short presentation but a worthwhile illustration can be suggested: the turning point whereby an already innovative, sino-postsoviet Asia has proven capable, while still in its affirmative stage, to engage South Asia and construct a China-Russia-India triangle that offsets or even jeopardises most existing visions of Asia, notably neo-realist ones. Traditional visions thus yield to contemporary uncertainties. While non-State actors are still causing States to wither, withdraw or falter, new transnational and even transcontinental constructions are bringing States back in, however much around different objectives: logistical and commercial, while military cooperation appears a dated and questionable form of security enforcement. New International Insights aims at balancing book publications among authors of all intellectual origins, western as well as eastern, northern as well as southern. Only in this manner can it hope to take the vision of its early founders one step further. A post-modern world needs post-western epistemology in order to wield its new meaning. Manuscripts in political science and social sciences are encouraged for submission, preferably in English, not exceeding 650 000 signs.

19 publications

Emerging Markets Studies

ISSN: 2190-099X

The Peter Lang series Emerging Markets Studies includes works which address opportunities, problems, and challenges of socio-economic development and reform in so-called emerging markets. These comprise middle-income developing and transition economies which are relevant for the world economy due to a large market potential, a favorable or improving investment climate, or due to the availability of important natural resources. Emerging markets have realized or show the potential to generate sustained socio-economic development and growth processes over time. The volumes in this series seek to address three key questions: What are the determinants of successful socio-economic development, What are appropriate reform strategies to overcome impediments to catching-up processes, and how do politico-institutional factors affect the performance of an emerging economy? The scope of the series is comparative, institutionalist, and international. The overall focus of all titles is to enhance the understanding of socio-economic catching-up processes and their institutional foundations from a political-economy perspective. Due to the complexity of development processes and policy reform, various methodological tools and academic approaches may prove to be appropriate. Hence the series includes contributions from various disciplines such as economics, political science, or sociology.

10 publications