Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Schriften zum Investitionsgüter-Marketing

3 publications

Multimedia Marketing & Kommunikation

Die Reihe “Multimedia Marketing & Kommunikation“ bietet eine Plattform für Beiträge, die innovativ orientierte Themen aus unterschiedlichen Perspektiven diskutieren. Ein Fokus liegt auf der Auseinandersetzung mit technisch-/technologischen Entwicklungen einzelner Medienformen, der Bewertung von Integrationsmöglichkeiten in neue Anwendungsfelder, der theoretischen und empirischen Untersuchung multimedialer Marketingkonzepte sowie der Diskussion medienpolitischer Fragestellungen.

3 publications

Schriften zu Marketing und Handel

Die Schriften zu Marketing und Handel werden herausgegeben von Prof. Dr. Martin Fassnacht. In ihr sind und werden insbesondere die am Lehrstuhl für Marketing und Handel an der WHU - Otto Beisheim School of Management verfassten Dissertationen veröffentlicht. Generelles Anliegen von Dissertationen am Lehrstuhl von Prof. Dr. Martin Fassnacht ist es, wissenschaftlich fundiert, managementrelevante Fragestellungen zu behandeln. In jeder der Arbeiten der Schriftenreihe werden Handlungsempfehlungen für die Marketing- und Handelspraxis gegeben. Die meisten der Arbeiten der Schriftenreihe beinhalten auch eine empirische Studie, um die aufgeworfenen Forschungsfragen nicht ausschließlich theoretisch- konzeptionell zu beantworten. Homepage des Herausgebers: Prof. Dr. Martin Fassnacht

19 publications

Schriften zu Marketing und Management

Editor's homepage: Prof. Dr. Heribert Meffert Page d'accueil d'éditeur: Prof. Dr. Heribert Meffert In der Reihe „Schriften zu Marketing und Management“ erscheinen Forschungsarbeiten, die sich mit grundlegenden und aktuellen Fragen der ganzheitlichen, marktorientierten Unternehmensführung auseinandersetzen. Aus dem Bereich der management- und verhaltensorientierten Marketingtheorie werden theoretische und empirische Erkenntnisse sowie neuere, interdisziplinäre Entwicklungen des Fachgebietes vorgestellt. In der 1981 gegründeten Reihe sind bislang 51 Bände mit folgenden Schwerpunkten erschienen: Strategisches Marketing, Konsumentenverhalten und Kundenbindungsmanagement, Dienstleistungsmarketing sowie Internationales Marketing. Die Schriftenreihe richtet sich gleichermaßen an Wissenschaftler als auch an Praktiker. Homepage des Herausgebers: Prof. Dr. Heribert Meffert

53 publications

History of English Literature

‘Franco Marucci’s History of English Literature is unique in its field. There is no other book that combines such erudition and authority in such a compact format. An indispensable work of reference.’ — J. B. Bullen, Visiting Fellow, Kellogg College, Oxford History of English Literature is a comprehensive, eight-volume survey of English literature from the Middle Ages to the early twenty-first century. This reference work provides insightful and often revisionary readings of core texts in the English literary canon. Richly informative analyses are framed by the biographical, historical and intellectual context for each author. Special discount available if you purchase all eight volumes (Discount price: £550, $825.95). Please contact order@peterlang.com with the subject line Marucci.

8 publications

Literature and the Sciences of Man

16 publications

The Literature and Poetry of Exile

ISSN: 1077-0194

This series aims to publish literary and poetic texts, as well as studies, commentaries, and interpretations of the experiences and reactions to exile. The purpose of the series is to encourage responses to those enigmatic but essential questions: What is the meaning of exile? What imaginative and concrete imagery does it evoke? This series is committed to the belief that exile is a fundamental characteristic of our age and bears witness to its existential reality. We want this series to provide a forum for writers in exile and to make it possible for their voices to be heard.

1 publications

Studies of World Literature in English

This series encompasses criticism of modern English-language literature from outside the United States, Great Britain, and Ireland, concentrating on literature by writers from Canada, Africa, Asia, the Pacific, and the Caribbean. Submissions are invited concerning fiction, poetry, drama, and literary theory. This series encompasses criticism of modern English-language literature from outside the United States, Great Britain, and Ireland, concentrating on literature by writers from Canada, Africa, Asia, the Pacific, and the Caribbean. Submissions are invited concerning fiction, poetry, drama, and literary theory. This series encompasses criticism of modern English-language literature from outside the United States, Great Britain, and Ireland, concentrating on literature by writers from Canada, Africa, Asia, the Pacific, and the Caribbean. Submissions are invited concerning fiction, poetry, drama, and literary theory.

10 publications

Actes du XIème Congrès de l’Association Internationale de Littérature Comparée (Paris, août 1985)

5 publications

Wor(l)ds of Change: Latin American and Iberian Literature

"This series deals with the relationship between literary creation and the social, political, and historical contexts in which it is produced. The types of volumes may include critical analyses of one or more works by one or several authors; critical editions of important works that may have been out of print for a long time, but which represent a major contribution to literature of the Iberian Peninsula or Latin America, English translations of important works, with critical introduction. Topics for Latin America include: studies of representative works of nineteenth- and twentieth-century thought, poetic portrayals of history, subgenres (fictionalization of the rural and urban social structures); historical novels; literature of exile; re-readings of colonial texts; new approaches to the figure of the Indian and other representatives of transculturation; women writers and other less studied authors. Topics for Spain and Portugal include: writing and nationalism in the Spanish State; bilingualism and the literary texts; censorship and exile; new and renewed genres such as autobiography and testimony; the formation of the avant-garde. Formal studies are expected to bear out the general contextual focus of the series. The use of recent developments in literary criticism is especially appropriate. The series also seeks to contribute to the understanding and accuracy of interpretation of the writing which has combined European elements with indigenous and African ones as well as to the understanding of the dynamics behind such major cultural issues as the formation of literary trends or subgenres, national identities, the effects of postcolonial status on literary imagination, the appearance and experience of women writers, and the relationships between post-modernism and Ibero-American writing. The series title is inclusive of literatures which are geographically, historically, or politically related and whose comparison is relevant to Spanish and Spanish American writing. This means those written in the other three languages of Spain, in Portugal, and Brazil. Comparative studies in which colonial or post colonial themes are prevalent may also be appropriate, if one of the literatures is in either Spanish or Portuguese. The breadth of the geographical area is intended to provide a forum for revealing and interpreting its multicultural aspects." "This series deals with the relationship between literary creation and the social, political, and historical contexts in which it is produced. The types of volumes may include critical analyses of one or more works by one or several authors; critical editions of important works that may have been out of print for a long time, but which represent a major contribution to literature of the Iberian Peninsula or Latin America, English translations of important works, with critical introduction. Topics for Latin America include: studies of representative works of nineteenth- and twentieth-century thought, poetic portrayals of history, subgenres (fictionalization of the rural and urban social structures); historical novels; literature of exile; re-readings of colonial texts; new approaches to the figure of the Indian and other representatives of transculturation; women writers and other less studied authors. Topics for Spain and Portugal include: writing and nationalism in the Spanish State; bilingualism and the literary texts; censorship and exile; new and renewed genres such as autobiography and testimony; the formation of the avant-garde. Formal studies are expected to bear out the general contextual focus of the series. The use of recent developments in literary criticism is especially appropriate. The series also seeks to contribute to the understanding and accuracy of interpretation of the writing which has combined European elements with indigenous and African ones as well as to the understanding of the dynamics behind such major cultural issues as the formation of literary trends or subgenres, national identities, the effects of postcolonial status on literary imagination, the appearance and experience of women writers, and the relationships between post-modernism and Ibero-American writing. The series title is inclusive of literatures which are geographically, historically, or politically related and whose comparison is relevant to Spanish and Spanish American writing. This means those written in the other three languages of Spain, in Portugal, and Brazil. Comparative studies in which colonial or post colonial themes are prevalent may also be appropriate, if one of the literatures is in either Spanish or Portuguese. The breadth of the geographical area is intended to provide a forum for revealing and interpreting its multicultural aspects." "This series deals with the relationship between literary creation and the social, political, and historical contexts in which it is produced. The types of volumes may include critical analyses of one or more works by one or several authors; critical editions of important works that may have been out of print for a long time, but which represent a major contribution to literature of the Iberian Peninsula or Latin America, English translations of important works, with critical introduction. Topics for Latin America include: studies of representative works of nineteenth- and twentieth-century thought, poetic portrayals of history, subgenres (fictionalization of the rural and urban social structures); historical novels; literature of exile; re-readings of colonial texts; new approaches to the figure of the Indian and other representatives of transculturation; women writers and other less studied authors. Topics for Spain and Portugal include: writing and nationalism in the Spanish State; bilingualism and the literary texts; censorship and exile; new and renewed genres such as autobiography and testimony; the formation of the avant-garde. Formal studies are expected to bear out the general contextual focus of the series. The use of recent developments in literary criticism is especially appropriate. The series also seeks to contribute to the understanding and accuracy of interpretation of the writing which has combined European elements with indigenous and African ones as well as to the understanding of the dynamics behind such major cultural issues as the formation of literary trends or subgenres, national identities, the effects of postcolonial status on literary imagination, the appearance and experience of women writers, and the relationships between post-modernism and Ibero-American writing. The series title is inclusive of literatures which are geographically, historically, or politically related and whose comparison is relevant to Spanish and Spanish American writing. This means those written in the other three languages of Spain, in Portugal, and Brazil. Comparative studies in which colonial or post colonial themes are prevalent may also be appropriate, if one of the literatures is in either Spanish or Portuguese. The breadth of the geographical area is intended to provide a forum for revealing and interpreting its multicultural aspects."

50 publications

Emerging Markets Studies

ISSN: 2190-099X

The Peter Lang series Emerging Markets Studies includes works which address opportunities, problems, and challenges of socio-economic development and reform in so-called emerging markets. These comprise middle-income developing and transition economies which are relevant for the world economy due to a large market potential, a favorable or improving investment climate, or due to the availability of important natural resources. Emerging markets have realized or show the potential to generate sustained socio-economic development and growth processes over time. The volumes in this series seek to address three key questions: What are the determinants of successful socio-economic development, What are appropriate reform strategies to overcome impediments to catching-up processes, and how do politico-institutional factors affect the performance of an emerging economy? The scope of the series is comparative, institutionalist, and international. The overall focus of all titles is to enhance the understanding of socio-economic catching-up processes and their institutional foundations from a political-economy perspective. Due to the complexity of development processes and policy reform, various methodological tools and academic approaches may prove to be appropriate. Hence the series includes contributions from various disciplines such as economics, political science, or sociology.

10 publications

Phenomenology and Literature

ISSN: 1524-0193

The focus of this series is on studies using the tenets of phenomenology and its various (dogmatic and skeptical) evolutions to elucidate and interpret primarily literary works of art in the contexts of aesthetics, ontology, epistemology, axiology, hermeneutics, communication, reader response, reception, cultural and social theory. Studies of a comparative nature which straddle and/or combine the disciplines of philosophical and literary studies are distinctive features of this monograph series. Emphasis is on subjects that may advance the state of the art, set trends, generate and continue discussion, expand horizons beyond present perspectives, and/or redefine previously held notions. Approaches may center on individual works, authors, schools of phenomelogical thought, and/or abstract notions, including issues of a comparative nature spanning the cultures, languages, and literatures of several nations from the perspectives of world literature and philosophy. The focus of this series is on studies using the tenets of phenomenology and its various (dogmatic and skeptical) evolutions to elucidate and interpret primarily literary works of art in the contexts of aesthetics, ontology, epistemology, axiology, hermeneutics, communication, reader response, reception, cultural and social theory. Studies of a comparative nature which straddle and/or combine the disciplines of philosophical and literary studies are distinctive features of this monograph series. Emphasis is on subjects that may advance the state of the art, set trends, generate and continue discussion, expand horizons beyond present perspectives, and/or redefine previously held notions. Approaches may center on individual works, authors, schools of phenomelogical thought, and/or abstract notions, including issues of a comparative nature spanning the cultures, languages, and literatures of several nations from the perspectives of world literature and philosophy. The focus of this series is on studies using the tenets of phenomenology and its various (dogmatic and skeptical) evolutions to elucidate and interpret primarily literary works of art in the contexts of aesthetics, ontology, epistemology, axiology, hermeneutics, communication, reader response, reception, cultural and social theory. Studies of a comparative nature which straddle and/or combine the disciplines of philosophical and literary studies are distinctive features of this monograph series. Emphasis is on subjects that may advance the state of the art, set trends, generate and continue discussion, expand horizons beyond present perspectives, and/or redefine previously held notions. Approaches may center on individual works, authors, schools of phenomelogical thought, and/or abstract notions, including issues of a comparative nature spanning the cultures, languages, and literatures of several nations from the perspectives of world literature and philosophy.

4 publications

Literatur – Kultur – Ökonomie / Literature – Culture – Economy

ISSN: 2364-1304

The series provides a forum for interdisciplinary discussion of aspects of a cultural science-oriented economics. Representations of economic relationships in literature and other arts, cultural sociological studies on the relationship between art, culture and economics, linguistics and literary analysis of economic narratives and metaphors, and the importance of cultural studies concepts such as fictionality and virtuality in the context of financial economics are topics of the series. Also, studies on the design and manipulation of spaces, time management and cultural practices are within its scope. Manuscript Proposals may be submitted in literary and cultural studies, economics, sociology, and philosophy – like with comparative or interdisciplinary approach. Languages of publication are primarily German and English. All volumes are peer reviewed. Editorial Board: Bernd Blaschke (University of Bern) Elena Esposito (Bielefeld University / Università di Bologna) Nadja Gernalzick (Mainz University / University of Vienna) Anton Kirchhofer (University of Oldenburg) Eva Kormann (Karlsruhe Institute of Technology) Stefan Neuhaus (University of Koblenz) Wolfgang Reinhard (University of Freiburg) Peter Seele (Università della Svizzera italiana, Lugano) Urs Stäheli (University of Hamburg) Die Schriftenreihe bietet ein Forum für die interdisziplinäre Diskussion von Aspekten einer kulturwissenschaftlich orientierten Ökonomik. Darstellungen ökonomischer Zusammenhänge in der Literatur und anderen Künsten, kultursoziologische Untersuchungen zum Zusammenhang zwischen Kunst, Kultur und Ökonomie, sprach- und literaturwissenschaftliche Analysen ökonomischer Narrative und Metaphern sowie die Bedeutung kulturwissenschaftlicher Konzepte wie Fiktionalität und Virtualität im Rahmen der Finanzökonomie sind Themen der Reihe. Auch Studien zur Gestaltung und Veränderung von Raum und Räumen oder Zeitmanagement und kulturellen Praxen entsprechen ihrem Profil. Manuskriptvorschläge können unterbreitet werden aus Literatur- und Kulturwissenschaften, Wirtschaftswissenschaften, Soziologie und Philosophie – gern mit komparatistischem oder interdisziplinärem Ansatz. Publikationssprachen sind in erster Linie Deutsch und Englisch. Alle Bände werden peer reviewed. Wissenschaftlicher Beirat: Bernd Blaschke (Universität Bern) Elena Esposito (Universität Bielefeld / Università di Bologna) Nadja Gernalzick (Universität Mainz / Universität Wien) Anton Kirchhofer (Universität Oldenburg) Eva Kormann (KIT Karlsruhe) Stefan Neuhaus (Universität Koblenz) Wolfgang Reinhard (Universität Freiburg i.Br.) Peter Seele (Università della Svizzera italiana, Lugano) Urs Stäheli (Universität Hamburg)

16 publications

Images of Disability. Literature, Scenic, Visual, and Virtual Arts / Imágenes de la diversidad funcional. Literatura, artes escénicas, visuales y virtuales

11 publications