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  • Marketing im globalen Wettbewerb / Marketing & Global Competition

    ISSN: 1867-8424

    The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

    2 publications

  • Title: American Consultants and the Marketization of Television News in the United Kingdom

    American Consultants and the Marketization of Television News in the United Kingdom

    by Madeleine Liseblad (Author) 2020
    ©2020 Monographs
  • Title: Disentangled Vision on Higher Education

    Disentangled Vision on Higher Education

    Preparing the Generation Next
    by Francisco José Leandro (Volume editor) Roopinder Oberoi (Volume editor) 2022
    Monographs
  • Title: The Boom & The Boom

    The Boom & The Boom

    Historical Rupture and Political Economy in Contemporary British and Chinese Science Fiction
    by Guangzhao Lyu (Author) 2024
    ©2024 Monographs
  • Title: Trust, Morality, and Markets

    Trust, Morality, and Markets

    Rethinking Economy and Society via the Russian Case
    by Yuri Veselov (Author) Mikhail Sinyutin (Author) Elena Kapustkina (Author) 2015
    ©2016 Monographs
  • Title: Marketing Mix Standardisation in International Marketing

    Marketing Mix Standardisation in International Marketing

    An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and its Internal and External Correlates
    by Tobias Richter (Author)
    ©2002 Thesis
  • Title: China-Marketing

    China-Marketing

    Erfolgsfaktoren für die Marktbearbeitung
    by Andreas Tank (Author) 2005
    ©2006 Thesis
  • Title: Mobile Marketing

    Mobile Marketing

    Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
    by Katharina Lange (Author) 2017
    ©2017 Thesis
  • Title: Political Marketing

    Political Marketing

    Explananda, konstitutive Merkmale und Implikationen für die Gestaltung der Politiker-Wähler-Beziehung
    by Maximilian Seidel (Author)
    ©2005 Thesis
  • Title: After the Market

    After the Market

    Economics, Moral Agreement and the Churches’ Mission
    by Malcolm Brown (Author)
    ©2004 Monographs
  • Title: «Politik-Marketing»

    «Politik-Marketing»

    Die Marketing-Strategien der beiden großen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU
    by Sandra Focke (Author)
    ©2007 Thesis
  • Title: Multimedia Marketing

    Multimedia Marketing

    Eine Betrachtung aus wirtschaftswissenschaftlicher, psychologischer und technischer Sicht
    by Thomas Urban (Volume editor) 2012
    ©2011 Edited Collection
  • Title: The Market of the Gods

    The Market of the Gods

    How religious innovations emerge. From Judaism to Christianity
    by Dominique Desjeux (Author) 2024
    ©2024 Monographs
  • Title: Writing (for) the Market

    Writing (for) the Market

    Narratives of Global Economy
    by Franziska Jekel (Volume editor) Anna-Katharina Krüger (Volume editor) Myriam-Naomi Walburg (Volume editor) 2020
    ©2020 Conference proceedings
  • Title: Schattenseiten des Marketing

    Schattenseiten des Marketing

    Der Kampf um Märkte und Verbraucher heute
    by Kati Fleischmann (Author)
    ©2003 Monographs
  • Title: Market Constellation Research

    Market Constellation Research

    A Modern Governance Approach to Macroeconomic Policy
    by Arne Heise (Volume editor) 2012
    ©2012 Edited Collection
  • Title: Marketing für Handelsmarken

    Marketing für Handelsmarken

    Leitfaden für erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel
    by Joachim Hurth (Author) Hermann Sievers (Author) 2016
    ©2016 Monographs
  • Title: Marketing für Wohndienstleistungen

    Marketing für Wohndienstleistungen

    Theoretische Grundlagen, empirische Einsichten und Gestaltungsempfehlungen zur Kundenzufriedenheit und Kundenbindung in der Wohnungswirtschaft
    by Dirk Hohm (Author)
    ©2005 Thesis
  • Title: Quantitative Marketing Modelle

    Quantitative Marketing Modelle

    by Sven Reiß (Author)
    ©2008 Thesis
  • Title: The Two Pillars of the Market

    The Two Pillars of the Market

    A Paradigm for Dialogue between Theology and Economics
    by Jean Lee (Author)
    ©2011 Monographs
  • Title: Marketing in the Digital Era

    Marketing in the Digital Era

    by Zuzana Bačíková (Volume editor) 2018
    ©2018 Edited Collection
  • Title: Fundamentals of Mobile Marketing

    Fundamentals of Mobile Marketing

    Theories and practices
    by Shintaro Okazaki (Author)
    ©2012 Textbook
  • Title: Digital Marketing Applications

    Digital Marketing Applications

    by Hatice Aydin (Volume editor) 2019
    ©2019 Edited Collection
  • Title: Gender and The Labor Market

    Gender and The Labor Market

    Key Facts and The Trends in Equal Employment
    by Meltem İnce Yenilmez (Volume editor) Ufuk Bingöl (Volume editor) 2021
    ©2020 Edited Collection
  • Title: Marketing et tourisme

    Marketing et tourisme

    by Jost Krippendorf (Author)
    ©1972 Others
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