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Digital Orientations

Non-Media-Centric Media Studies and Non-Representational Theories of Practice

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Shaun Moores

Might it be possible to rearticulate the term digital in digital media, so that it refers at least as much to the deft movements or orientations of hands and fingers (of digits) as it does to the new media technologies themselves? What if digital media are understood as manual media?

Has the academic field of media studies tended to focus too much on media, and not enough on the practices and experiences of daily living that help to give media their meaningfulness? What if media researchers were to pay more attention to knowledge-in-movement or to matters of orientation and habitation, and rather less to those of symbolic representation and cognitive interpretation?

Digital Orientations is a bold call for non-media-centric media studies (and ultimately for everyday-life studies) with a non-representational theoretical emphasis. The author engages here with a broad range of work from across the humanities and social sciences, drawing on Merleau-Ponty’s phenomenological philosophy, Ingold’s anthropology, the geographies of Massey, Seamon and Thrift, and the sociologies of Bourdieu, Sudnow and Urry.

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What Is Sustainable Journalism?

Integrating the Environmental, Social, and Economic Challenges of Journalism

Peter Berglez, Ulrika Olausson and Mart Ots

This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, the Brundtland Report pointed out economic growth, social equality and environmental protection as the three main pillars of a sustainable development. These pillars are intertwined, interdependent, and need to be reconciled. However, usually, scholars interested in the business crisis of the media industry tend to leave the social and environmental dimensions of journalism aside, and vice versa. What Is Sustainable Journalism? is the first book that discusses and examines the economic, social and environmental challenges of professional journalism simultaneously. This unique book and fresh contribution to the discussion of the future of journalism assembles international expertise in all three fields, arguing for the necessity of integral research perspectives and for sustainable journalism as the key to long-term survival of professional journalism. The book is relevant for scholars and master’s students in media economy, media and communication, and environmental communication.

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Florian Zollmann

Prominent media scholars have argued that the dissemination of propaganda is an important function of the news media. Yet, despite public controversies about ‘fake news’ and ‘misinformation’, there has been very little discussion on techniques of propaganda. Building on critical theory, most notably Herman and Chomsky’s Propaganda Model, Florian Zollmann’s pioneering study brings propaganda back to the forefront of the debate. On the basis of a forensic examination of 1,911 newspaper articles, Zollmann investigates US, UK and German media reporting of the military operations in Kosovo, Iraq, Libya, Syria and Egypt. The book demonstrates how ‘humanitarian intervention’ and ‘R2P’ are only evoked in the news media if so called ‘enemy’ countries of Western states are the perpetrators of human rights violations. Zollmann’s work evidences that the news media plays a crucial propaganda role in facilitating a selective process of shaming during the build-up towards military interventions. This process has led to an erosion of internationally agreed norms of non-intervention, as enshrined in the UN Charter.

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Spiritual News

Reporting Religion Around the World

Yoel Cohen

The media's coverage of religion is an important question for academic researchers, given the central role which news media play in ensuring that people are up-to-date with religion news developments.

Not only is there a lack of treatment of the subject in other countries, but there is also the absence of comparative study on news and religion. A key question is how the media, the political system, the religions themselves, the culture, and the economy influence how religion is reported in different countries. The book SPIRITUAL NEWS: Reporting Religion around the World is intended to fill this gap.

The book is divided into six parts: an introductory section; the newsgathering process; religion reporting in different regions; media events concerning religion; political and social change and the role of religion news; future trends.

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Terrorizing the Masses

Identity, Mass Shootings, and the Media Construction of “Terror”

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Ruth DeFoster

Why are some crimes identified as acts of terrorism, while others are not? How are critical terms like "terrorism" and "mass shooting" defined and understood in the 21st century? What are some of the causes of the unique American epidemic of mass shootings and gun violence? Terrorizing the Masses considers the invisible role that the media play in shaping the way we think about terrorism, gun violence, fear, and identity. This book explores media coverage of five mass shootings over a 20-year period, examining the role that race, religion, and gender play in framing some of the most high-profile crimes of American society. The results of this research show that the use of "terrorism" is uneven and inconsistent. Indeed, on a practical level, "terrorism" is an almost meaningless word—it is slippery and ephemeral, and its utility is largely in propaganda. This book succinctly analyzes what "terror" means in the 21st century, how news media use the term, and how journalists can cover tragedy without falling prey to the pitfalls of sensationalism, fear, and contagion. This book is a useful text for courses on media ethics, crime and public policy, political science, terrorism studies, and communication studies.

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Web 25

Histories from the First 25 Years of the World Wide Web

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Niels Brügger

Web 25: Histories from the First 25 Years of the World Wide Web celebrates the 25th anniversary of the Web. Since the beginning of the 1990s, the Web has played an important role in the development of the Internet as well as in the development of most societies at large, from its early grey and blue webpages introducing the hyperlink for a wider public, to today’s multifacted uses of the Web as an integrated part of our daily lives.

This is the first book to look back at 25 years of Web evolution, and it tells some of the histories about how the Web was born and has developed. It takes the reader on an exciting time travel journey to learn more about the prehistory of the hyperlink, the birth of the Web, the spread of the early Web, and the Web’s introduction to the general public in mainstream media. Furthermore, case studies of blogs, literature, and traditional media going online are presented alongside methodological reflections on how the past Web can be studied, as well as accounts of how one of the most important source types of our time is provided, namely the archived Web.

Web 25: Histories from the First 25 Years of the World Wide Web is a must-read
for anyone interested in how our online present has been shaped by the past.

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An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)

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Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

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The Middle Years of Marriage

Challenge, Change, and Growth

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Vince Waldron

Midlife can be a time of great change for individuals and a "make or break" period for marriages. Couples navigate a relationship landscape defined by such lifecourse landmarks as "the empty nest," changing roles at home and at work, aging bodies, and the need to care for family elders. Some partnerships are resilient through this period, adopting practices that help them cope, bounce back, and even thrive in the face of adversity. Others sputter, wither, and burn out. What makes a midlife marriage resilient? Drawing from hundreds of interviews with couples, The Middle Years of Marriage answers this question.

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Media Ecology

An Approach to Understanding the Human Condition

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Lance Strate

Media Ecology: An Approach to Understanding the Human Condition provides a long-awaited and much anticipated introduction to media ecology, a field of inquiry defined as the study of media as environments. Lance Strate presents a clear and concise explanation of an intellectual tradition concerned with much more than understanding media, but rather with understanding the conditions that shape us as human beings, drive human history, and determine the prospects for our survival as a species.

Much more than a summary, this book represents a new synthesis that moves the field forward in a manner that is both unique and unprecedented, and simultaneously grounded in an unparalleled grasp of media ecology's intellectual foundations and its relation to other disciplines. Taking as its subject matter "life, the universe, and everything," Strate describes the field as interdisciplinary and communication-centered, provides a detailed explication of McLuhan's famous aphorism, "the medium is the message," and explains that the human condition can only be understood in the context of our biophysical, technological, and symbolic environments.

Strate provides an in-depth examination of media ecology's four key terms: medium, which is defined in much broader terms than in other fields; bias, which refers to tendencies inherent in materials and methods; effects, which are best understood via the Aristotelian notion of formal causality and contemporary systems theory; and environment, which includes the distinctions between the oral, chirographic, typographic, and electronic media environments. A chapter on tools serves as a guide to further media ecological research and scholarship. This book is well suited for graduate and undergraduate courses on communication theory and philosophy.

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Dynamics of International Advertising

Theoretical and Practical Perspectives

Barbara Mueller

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.

Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.