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News for a Mobile-First Consumer

Paula M. Poindexter

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday’s newspaper readers, TV news viewers, and online news consumers.

Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers.

News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, «Essentials of Mobile Journalism» are proposed.

As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.

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Library of Congress Cataloging-in-Publication Data

Names: Poindexter, Paula Maurie, author. Title: News for a mobile-first consumer / Paula M. Poindexter. Description: New York: Peter Lang, 2016. Includes bibliographical references and index. Identifiers: LCCN 2016014959 | ISBN 978-1-4331-2841-7 (hardcover: alk. paper) ISBN 978-1-4331-2840-0 (paperback: alk. paper) | ISBN 978-1-4539-1815-9 (e-book) ISBN 978-1-4331-3561-3 (epub) | ISBN 978-1-4331-3562-0 (mobi) Subjects: LCSH: Journalism—United States—History—21st century. News audiences—United States—History—21st century. Journalism—Technological innovations—United States. Electronic news gathering—United States—History. Social media—United States—History. | Generation Y. Classification: LCC PN4867.2 .P65 2016 | DDC 071/.3—dc23 LC record available at

Bibliographic information published by Die Deutsche Nationalbibliothek. Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data are available on the Internet at

© 2016 Peter Lang Publishing, Inc., New York 29 Broadway, 18th floor, New York, NY 10006

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